Fries Home Video

From the Audiovisual Identity Database, the motion graphics museum


Background

Fries Home Video was the home video division of Fries Entertainment, formed in March 1987 and headed by former IVE executive Len Levy. The company primarily distributed Fries movies but also released some licensed material from other companies. From 1986 to 1993, Fries also distributed and reissued Monterey Video releases. The company stopped issuing new products in 1993.

Logo (1987-1993)


Visuals: On a black background, a silver bar drops down which rotates to the left. Another bar drops on it, which is slightly taller and has a gap in it. More bars drop down, each getting bigger and forming a hole shaped like the Fries diamond symbol, as they slow down to face the screen head on. As the diamond-shaped hole is finished, the Fries logo, this time in 3D and colored fuchsia, comes in from the right and rotates around to fit the hole, as the last bar drops down. Below it, the white text "FRIES HOME VIDEO" flies in from the bottom, followed by the byline "a subsidiary of Fries Entertainment Inc." fades in below as the bars shine.

Variants:

  • On some tapes, the logo is bylineless.
  • A short version exists where the logo begins when the diamond starts to flip in.

Technique: CGI.

Audio: A synth whoosh (which is usually omitted) that transitions into a triumphant synth-brass fanfare that sounds like a superhero's theme.

Audio Voice-over Variants:

  • Sometimes, an announcer says "We also invite your attention to these other outstanding videocassette programs, available from Fries Home Video."
  • At the end of each Lamb Chop's Sing-Along Song tape, after the screen fades to black, Lamb Chop says "Ooh, it's dark." and when the Fries Home Video logo plays, she says "Oh, look, it's Fries Home Video." Shari Lewis then corrects the pronunciation of the name "Fre-ees." Lamb Chop then says "Freeze? I'm not even chilly."

Availability: Seen on all Fries releases on VHS, such as Friends, Lovers and Lunatics, Night Angel, Peacemaker (1990), Fast Food, Diplomatic Immunity, True Blood, The Winds of Kitty Hawk, and a reissue of Quip With Yip & Friends, among others. It was also seen on reprints of early Monterey Home Video releases. The short version appears at the end of Lamb Chop's Sing-Along Song tapes.

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