Re-TV Video Library

From the Audiovisual Identity Database, the motion graphics museum


Re-TV Video Library was a home entertainment company, owned by Columbia House, which was an umbrella brand for Columbia Records, which itself is a subsidiary of Sony Music Entertainment. They did videos for many TV shows and animated shorts for companies such as Warner Bros. Pictures, Paramount, and Columbia Pictures Television; including such releases as Looney Tunes, various Star Trek series, and One Day at a Time; among others. The company went defunct in 2004, when the unit was shuttered after Columbia House ceased VHS production.

Logo (Mid-1990s-2004)

Visuals: The logo starts at the Re-TV Video Library logo, with a Columbia House byline. The arrows then spin towards the camera, then they overlap, showing lots of old shows (some of which being Gilligan's Island, M*A*S*H, and The Beverly Hillbillies). Across the screen, quotes from various shows slide across the screen. It then goes back to its normal state for a split second, then turning blue and fades in, just like before, showing more shows and quotes. Then, 4 triangles fade into 1, flipping back into the Re-TV logo. Another triangle slides in. The whole logo then flips up, showing the title of the tape.


  • At the end of the tapes, a telephone number and a PO box address for Re-TV appears.
  • A different ending appears on Looney Tunes tapes. The Re-TV title slide is replaced with "presents" and then the 9th Warner Bros. Animation logo appears, and then it shows the title.

Technique: Computer animation.

Audio: A jazzy tune for the first part, and a triumphant fanfare, a mysterious science-fiction tune and a western-like tune for the second. The jazz tune comes back when the finished logo appears.

Availability: Appears on their releases, such as Looney Tunes, Wonder Woman, Star Trek: Deep Space Nine, Star Trek: Voyager, One Day at a Time, The Jeffersons, and Sanford and Son.

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