WarnerVision Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

WarnerVision Entertainment was a special interest/general video distributor formed in March 1995 under Warner Bros. Records as a successor to the more music-oriented A-Vision Entertainment. In December 1995, Time Warner announced plans to revert WarnerVision back to A-Vision; this was soon cancelled, and WarnerVision was folded into Warner Home Video, but it kept being used as a label until 2002, when it was likely retired by WMG.

Logo (1995-2002)


Visuals: On a green background with many lines containing the word "WARNERVISION" in long spaced-out letters, some orange, white, and blue ellipses spin about. The white and blue ellipses fall inside the background, forming the familiar Warner "\\'" logo (the first \ is blue, the other two parts of the "W" are white) but without the circle surrounding it, and the last part flipped to form a "V", while the orange ellipses move away. As this happens, the letters "ER" in Century font appear and fade out rapidly, then the word "WARNERVISION", also in Century font, appears and fades out multiple times until the orange ellipses move away. The word "ENTERTAINMENT", small and in Helvetica, fades in below.

Variants:

  • Some tapes have the "WARNERVISION" text lines moving left and right. This variant is generally used with the second theme listed below.
  • At the end of later Saban releases (including Power Rangers tapes), a black screen reading "Distributed by" appears before the actual logo. This is also done on Dualstar releases, but with "Distributed by" in Dawncastle Bold.

Technique: 2D computer animation.

Audio: This logo has two main themes, used generally concurrently with each other:

  • Version 1 has a deep synth note held throughout and a twinkling sound at the start, followed by a cymbal crash.
  • Version 2 opens with an ascending section of guitars, synthesizers and drums, ending in an echoing guitar riff.

Availability: It appears at the start or end of many children's videos released by their subsidiaries KidVision (later moved to Warner Home Video) and A-Vision, such as pre-2002 copies of The Magic School Bus, The Adventures of Mary-Kate and Ashley, and early seasons of Power Rangers (such as the Mighty Morphin series). Also seen on other miscellaneous videos. It can also be seen at the start of Kathy Smith: Functionally Fit - Peak Fat Burning, a BodyVision release, and at least one Magic School Bus tape.

A-Vision Entertainment
WarnerVision Entertainment