Avid Home Entertainment

Background

Avid Home Entertainment was a label of Live Entertainment that released budget-priced video prints of movies from the Live, Vestron, Carolco, Family Home Entertainment (occasionally), and ITC libraries among others recorded in the EP/SLP mode (though it did release some material in the SP mode later on, as part of a series of promotions called "Super 7"; after the Avid name was dropped, Live would continue to release titles under the "Super 7" banner).

Logo (January 21, 1991-Summer 1997)

Visuals: On a white background, a vertically tall red-orange rectangle, flanked with black lines on the sides, is seen with a taller "A" poking out the top part of it. Below, "AVID" is seen spaced out, followed by a red-orange underline, "Home Entertainment" in a thinner font, and 2 more red-orange underlines that are longer than the text, in that order.

Technique: A still, computerized graphic.

Audio: None.

Availability: Seen on several budget re-releases from this label. For some strange reason, it appears on the packaging of the Silent Night, Deadly Night 3-disc set DVD from 2009, which includes parts 3-5 of the series. The last tapes to use this logo include the "Super 7" lineup (which consists of Chaplin, The Field, The Crying Game, The Piano, Sweetie, The House of the Spirits, and Wagons East!). Its release of The Patriot uses the 1988 International Video Entertainment logo instead.