2 Entertain

From the Audiovisual Identity Database, the motion graphics museum


2 Entertain is a British music and video publisher, founded in September 2004, following a merger between BBC Video and Video Collection International. BBC Worldwide owned 60% of the company until 2010, when the company purchased The Woolworth Group's share of 40%. As of November 2013, the 2 Entertain name is only used on occasional non-BBC releases.

Logo (September 2005-)

Visuals: On a black background, white spotlights start to appear, shining about before disappearing for a moment. Then, they return as they intensify and then reveal a light blue plate, which rotates around to reveal "2 entertain" close-up. As they zoom out one-by-one, the lights continue to shine brightly before they slowly start to die down. Finally, a lens flare shoots across the logo to change it to blue and the lights fade out.


  • On Blu-ray releases, there were another spotlights as the first pair start fading out, the logo is a bit zoomed in and words "HIGH DEFINITION" rotate in during the final flash of light.
  • On Clarkson: The Italian Job, the logo appears smaller and still, and is also in white.

Technique: CGI.

Audio: A series of calm synth noises with a four-note synth tune in between.

Availability: Seen on releases from the company since 2005.

  • It appears on a majority of BBC Video/BBC Home Entertainment releases from 2005 until 2012.
    • Children's releases until 2010 were still distributed solely by BBC Worldwide, and so just have the standard BBC warning and BBC Video (2005-2007)/BBC Children's DVD (2007-2010) logos.
  • It appears on Thomas & Friends DVD releases beginning with Calling All Engines! (also appears on the VHS of the former) to The Spirit of Sodor.
    • The HIT Entertainment reissues replace this logo and the warning with theirs instead beginning in June 2008.
  • It also appears on DVD releases of shows from Chapman Entertainment - Fifi and the Flowertots (excluding "Fifi's Talent Show", which despite having 2 Entertain branding on the packaging, still has the VCI logo on the disc) and also including the VHS of "Fifi's in Charge") and Roary the Racing Car.
  • Appears on various Milkshake! DVD releases until Abbey Home Media took over.
  • Also appears on DVD releases of several RDF/Zodiak-owned children's shows, including Waybuloo, Mister Maker and Big Barn Farm.
  • It can be seen on many Aardman DVD releases, such as Shaun the Sheep: The Complete First Series, Wallace & Gromit: A Matter of Loaf and Death, Angry Kid Season 2, Aardman’s Darkside, Creature Comforts Season 3 (which is actually the show’s USA version) as well as Wallace & Gromit: The Complete Collection on DVD and Blu-ray.
  • It also appears on DVD and Blu-ray releases of BBC content distributed under license by Universal, such as the first and second series of All Creatures Great and Small, Last of the Summer Wine, The Vicar of Dibley and many other BBC series.
  • Other non-BBC releases that feature this logo include DVD releases of Celebrity Juice, Friday Night Dinner, Benidorm and The IT Crowd (although it does not appear on the Version 1.0 DVD release), among others.
BBC Video
Video Collection International
2 Entertain