Quality Video, Inc.

From the Audiovisual Identity Database, the motion graphics museum

Logo (1990s-)

Visuals: On a sky background, four 3D silver squares outlines inside of each other zoom out and flip to the left and merge into one square. The letter "Q" fades inside the square, and the letters "uality" writes itself next to the square. Afterwards, the text "VIDEO, INC", fades in below the letters and to the right of the square.


  • A long version of this exists. For the first ten seconds, nothing happens. After the animation completes, the logo doesn't disappear until after 15 seconds.
  • A medium version exists where the logo fades in 3 seconds before the animations starts.
  • A short version exists that fades in a second before the animation starts and fades out shortly after the animation is complete.
  • On later releases, the words "VIDEO, INC" are absent.
  • The end variant has a copyright date at the bottom of the screen.

Technique: A mix of CGI and computer animation.

Audio: A dreamy xylophone synth theme, two whooshes when the squares are flipping, eight (ten if you listen closely) synth pounds, and a small whoosh at the end. The sound of wind blowing is heard throughout.

Audio Variant: A variant of the short version of this logo exists where the logo is silent.


  • The standard logo can be seen on several special-interest and public domain VHS/DVD releases such as Lions: Kings of the Serengeti.
  • The silent, short variant was spotted on a 1992 VHS release of Diane Horner's Country Line Dancing.
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