Video Gems (US)

From the Audiovisual Identity Database, the motion graphics museum


Logo (November 15, 1979-1991)


Visuals: On a purple or blue background, the orange and white text

VIDEO

GEMS

PRESENTS...

with "Video Gems" in a unique font and "PRESENTS..." in a fancy thin font flies in from the right, towards the center of the screen. Seconds later, it zooms away to the left.

Variants:

  • Sometimes, the logo will say "TV Gems" instead of "Video Gems" (probably done to avoid confusion with another unrelated company of the same name in the UK). This can be found on PAL VHS's of old UK TV shows (like those on the BBC or ITV).
  • The logo may be completely still.
  • There is a variant without "PRESENTS".

Technique: 2D computer animation

Audio: A trumpet fanfare with an echo effect, followed by a 6-note majestic synth orchestra tune at the end. The still version is silent, but on some tapes the full version is silent as well.

Availability: Its first appearance was on The Real Bruce Lee.

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