Anheuser-Busch Theme Parks Video

From the Audiovisual Identity Database, the motion graphics museum


Anheuser-Busch is an American beer brewing company originally formed in 1852. In 1959, the company expanded into theme parks, opening Busch Brewery and Gardens (now known just as Busch Gardens) in Tampa Bay, Florida. This division was later incorporated as Busch Entertainment, a.k.a. Anheuser-Busch Theme Parks. The company soon began expanding into other areas and acquiring other companies, including SeaWorld. In 2008, Anheuser-Busch was acquired by Belgian conglomerate InBev, and negotiated selling off non-core assets; Busch Entertainment was sold to The Blackstone Group the next year and renamed to SeaWorld Parks & Entertainment.

1st Logo (Early 1990s)

Visuals: On a blue background with the engraved logos from the brands of the Anheuser-Busch, the logomark of the logo is seen zooming in rollercoaster-style with a visible trail. The Anheuser-Busch logomark is seen on a white square with a black border and the name of the company is seen below.

Technique: Chyron effects.

Audio: A happy synth mallet fanfare.

Availability: It appears on some souvenir tapes of the time from the parks Anheuser-Busch owned at the time, such as a 1992 souvenir tape from Cypress Gardens.

2nd Logo (1995)

Visuals: On a space background, a golden ring moves onto the screen, with the white text "ANHEUSER-BUSCH" and "THEME PARKS" engraved at the top and bottom, respectively. Inside the circle is a golden map of the United States, which then rotates and becomes the Anheuser-Busch logomark.

Variant: At the end of SeaWorld Sensations, the logo animates against a stylized striped blue background.

Technique: CGI.

Audio: A triumphant synth fanfare, or the closing theme of the program.

Availability: Seen on some later souvenir tapes of the time. [Examples?]

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