Reel Video

From the Audiovisual Identity Database, the motion graphics museum


Reel Corporation was formed in 1993 as a small scale video distributor. In 2007, Roadshow Entertainment brought Reel and now uses the label to release smaller and less successful titles from the Village Roadshow library.

1st Logo (1995?-2003?)

Visuals: On a black background, there is a square split into four segments. On the left, we have a white 'R" which is fully colored in. In the middle are two E's which are made up of rectangles, separated by a thick black line. On the right is a white L. Any part of the square not part of a letter is colored red.

Technique: A digital graphic with cross-dissolve transitions.

Audio: None.

Availability: Appears on 1997 Australian VHS releases of all 3 volumes of The Dreamstone. Also appeared on early DVDs including Breaker Morant, Now and Then and their DVD releases of Thunderbirds. It also appears on 1995 Australian VHS releases of Joshua Jones. It was also seen on their DVD releases of Up Close & Personal, Blink, Little Voice and Wuthering Heights (1992).

2nd Logo (2002?-2007)

Visuals: On a black background, the 'R' from the previous logo shifts in from the left of the screen. Then, the top 'E' moves in from the top of the screen, the 'L' moves in from the right of screen and finally, the bottom 'E' moves in from the bottom of the screen.

Technique: 2D animation.

Audio: 4 loud bangs when each segment appears.

Availability: Has appeared on a 2006 DVD release of the movie Storm Boy, despite containing a print version of the next logo. It also appears on later releases of Breaker Morant.

3rd Logo (2007-)

Visuals: On a white background, there is a cube with the REEL logo on each of its sides. The cube flies in from the left and starts to move into the centre while the cube locks itself into place. Once the cube is complete, the words "REEL DVD" fade in underneath.

Technique: CGI.

Audio: A electronic whoosh followed by a static sound accompanied by a movie countdown reel sound.

Availability: Most REEL releases from this time are older Roadshow releases with different labeling and therefore has their logo on it (examples of this include She's All That, Autumn in New York, Crossroads, Wild Things, Sugar & Spice, Drop Dead Gorgeous, Bed of Roses and Three to Tango). It can be found on first release material, mainly sports material. It can be also found on the DVD release of The Crying Game. It's also seen on the Region 4 DVD release of Totally Spies! The Movie. It can be seen on their DVD release of Sliding Doors.

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