Madacy Lifestyle Marketing

From the Audiovisual Identity Database, the motion graphics museum


Madacy Lifestyle Marketing (formerly known as Madacy Video, Madacy Entertainment and Madacy Home Video) was a Canadian-based company that released public-domain DVDs and VHS, and music CDs that are often knock-off "sound-alike" records. The company was bought by Image Entertainment in October 2010.

1st Logo (Early 1990s-1997)

Visuals: Against a dark blue marble BG with a smaller rectangle around it, the words "MADACY VIDEO" zoom out. "MADACY" is in a silvery serif font, and "VIDEO" is in a tall gold font in between two pairs of columns, and in between two red horizontal lines. The word "PRESENTS", in white italicized letters, flips out and stops below the whole thing.

Technique: CGI.

Audio: A very loud rock theme.

Availability: Seen on the company's releases such as Night Train to Munich.

Legacy: Due to its schizophrenic nature (the logo has a classy design, but the music sounds like hair metal), some people find this a funny logo.

2nd Logo (1997-1999)

Visuals: Over a blue, red and rocky background is filmstrips as well as clips from classic films and a DVD. A black filmstrip with stripes then fades in on the bottom half of the DVD. From the top of the screen is a red "M" that places itself diagonally and in the middle of the DVD. Also from the bottom of the screen the words "MADACY ENTERTAINMENT" move in below the DVD. It all fades out and "PRESENTS" appears.

Technique: CGI.

Audio: A synth theme with drums that sound eerily similar to "Word Up!" by Cameo.

Availability: Seen on Madacy VHS/DVD releases from 1997 to 1999 [Examples?].

3rd Logo (1999-2002)

Visuals: On a black background is parts of a DVD fly in from the right. Once the bottom half is finished the whole top half flies in. Then, in four parts, an "M" zooms out a us quickly. The disc zooms out while a black filmstrip moves in from the right of the disc and the words "MADACY ENTERTAINMENT" zoom out in white.

Technique: CGI.

Audio: Several laser sounds, ending in a low synth note.

Availability: Seen on Madacy releases from 1999 to 2002 [Examples?].

4th Logo (2002-2010)

Visuals: The logo begins with the observatory sequence of the 2nd DVD-4-U Entertainment logo; soon after, the "DVD-4U" is replaced by an "M" hand drawn mostly inside a light blue circle, which slides in from the left and comes in initially out of focus before clearing up. Underneath is the word "MADACY" (in big white letters) and "HOME VIDEO" (in light blue). The logo then fades out and "Presents" replaces it.

Technique: Same as the 2nd DVD-4-U logo.

Audio: Same as the 2nd DVD-4-U logo.

Availability: Seen on releases from the company during the period [Examples?].

Cookies help us deliver our services. By using our services, you agree to our use of cookies.