Parents Approved Video

From the Audiovisual Identity Database, the motion graphics museum


Parents Approved Video was founded in the early 1980s as a company to release classic cartoons that had fallen into the public domain and amateur sports footage on VHS. It was one of the earliest companies in the video business to do so, and is infamous for their poorly-drawn box art.

1st Logo (1980s)

Visuals: Over a textured grey background, there is the Parents Approved Video logo, which is a gold stamp with "PARENTS APPROVED VIDEO" stacked in the middle. Above and below it respectively, there are "GUARANTEED" and "CERTIFIED", curved among the edge of the stamp.

Technique: A still graphic.

Audio: None.

Availability: Can be seen on many of their public domain releases at the time such as Little Lulu, Nuttin' For Christmas, and others.

2nd Logo (1980s)

Visuals: On a black background, the Parents Approved Video logo zooms in. 4 shines appear in the background and reveal "PRESENTS". The logo moves to the left and a countdown appears to the right. Later, it engulfs the screen and the background turns black. One more flash reveals "FEATURE PRESENTATION" in the same font from the other word and the Parents Approved Video logo zooms in above.

Technique: 2D computer animation.

Audio: A catchy synth-pop tune.

Availability: Can be seen on Baseball Funnies and Great Plays, and possibly some other releases.

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