Evergreen Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Evergreen Entertainment was a sub-label of Hallmark Home Entertainment, which distributed more adult-oriented titles than Hallmark's usual fare, as well as TV movies from Showtime. The company ceased issuing new titles in 1999, following Hallmark beginning distribution of their titles through Artisan Entertainment.

1st Logo (placeholder logo) (1995-1996)


Visuals: On a black background, two balls spin in from both sides of the screen, reflecting this logo's final product, and merge into each other. The ball spins a bit and splits into several bars which overtake the screen and show this logo's final result, where on a dark green background, there is a grassy green rectangle in the center with a white outline around it reading "EVERGREEN", with "ENTERTAINMENT" below it in a different font.

Variants:

  • On most tapes, the text below the logo says "FEATURE PRESENTATION" or "COMING ATTRACTIONS".
  • An earlier version exists where the logo is on all white on an all black background.

Technique: Computer animation.

Audio: None. Sometimes, it uses the 1995 Hallmark Home Entertainment fanfare.

Availability: Used as a placeholder for the 2nd logo. It is seen on some tapes from the time such as Reckless. Other tapes using the logo include The Sum of Us.

2nd Logo (1996-1998)

Visuals: On a green background, there is a rectangle in the center. In the left of the rectangle is a drawing of a tree, while next to the tree is the stacked text "EVERGREEN ENTERTAINMENT".

Variants:

  • On tapes prior to the previews, the text "COMING ATTRACTIONS" is seen below the rectangle.
  • Sometimes, the text "FEATURE PRESENTATION" is below the rectangle.

Technique: A digital graphic.

Audio: None. The variants use the 1995 Hallmark Home Entertainment fanfare. The Feature Presentation variant uses the same voice-over from Hallmark's 1995 Feature Presentation bumper.

Availability: Can be seen on some tapes from the time such as Love is All There Is.

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