Warner Music Vision

From the Audiovisual Identity Database, the motion graphics museum


Background

Warner Music Vision (also known as Warner Vision International) was a music video company formed in 1990 by Warner Music Group to make music videos from artists and bands on WMG's labels and to release them on home video and later DVD. In 2006, the company merged with the Rights Company to form Warner Music Entertainment.

Logo (1991-2006)


Visuals: At the beginning, there is a starfield with stars shooting forward. Then, two small stars shoot out from opposite sides of the screen and collide with each other, forming a white sphere with clouds of gas swirling around it that zooms up toward the screen. Some smaller white spheres also orbit around the larger one, and red 3D asteroids shoot toward the camera. When the sphere disappears, the Warner Bros. logo (in white) used from 1972-1984 ("The Big \\'") appears. The "W" has a stretched world map printed on its side, and it revolves around and zooms toward the camera. When it zooms close enough, it turns to face the camera and zooms out while the words

WARNER
M U S I C
V I S I O N

zoom out from the bottom of the screen and arrange themselves below the "W". Simultaneously, the screen fades to blue (or black).

Variants:

  • For international distribution and on non-music releases like South Park, "VISION INTERNATIONAL" would sometimes appear in place of "MUSIC VISION".
  • Prior to 1996, a short version exists, starting with the logo spinning, but horizontally. Then the animation continues as normal.
  • A still in-credit version also exists, which was used for Oscar's Orchestra.
  • A unique variant also exists on Australian VHS releases, where the logo already fades to the finished result, but with "WARNER VISION AUSTRALIA" under it.
  • On Malaysian VHS releases, the text is smaller and now reads "WARNER MUSIC MALAYSIA". The Warner Bros logo has a shadow.

Technique: CGI.

Audio: A new age tune with synths, percussion, a choir and a bass riff.

Audio Variant: The short version used a sci-fi sounding tune with synth horns.

Availability:

  • It appears on most WMG artists' live videotapes and music video collections, as well as some concerts with various artists, such as Live Aid: 20 Years Ago Today.
  • The "Vision International'" variant appears on some UK VHS and DVD releases like South Park and the 1997 UK VHS release of Martin Gates's The Ugly Duckling.
  • The "AUSTRALIA" version can be spotted on a few Australian VHS releases.
  • It is unknown whether this appears on DVD releases of NVC Arts performances distributed by Kultur.
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