Kodak Video

Background

In 1982, the Eastman Kodak company founded the Kodak Video label, which was made to distribute instructional videos for their cameras. Around the late 80's, they began to slip away from photography and started releasing non-photography related material, such as "How-to-do" videos and made-for-TV movies. The video label disappeared around 1995 when sales flopped.

1st Logo (1982-1987)

Visuals: On a blue/black gradient background, a yellow glow zooms out from the middle. As it gets closer, it's revealed that it's a yellow 3D box zooming in with trail effects. The trail then moves into the middle of the square and zooms out, revealing the Kodak logo from the time (which is the word "Kodak" in an old-styled slab serif font with two lines shooting from the left outward, resembling a flash and also an abstract "K" on the left). The whole logo zooms out with a trail effect and disappears. One by one, the words "A KODAK Video PROGRAM" in a white Arial font (except for "KODAK", which is in the yellow Kodak font used in the logo) zoom in and fade out. A screen then appears with different scenes of people taking pictures.

Technique: Early 80s computer effects.

Audio: An abridged version of a bouncy synthesized score called "Positive Feedback" composed by Keith Mansfield for KPM Musichouse.

Availability: This logo was during Kodak's Camera-Hungry era, so this means that this logo is only found on instructional tapes from Kodak.^[Examples?]

2nd Logo (1987-1995)

Visuals: Against a lavender background, some red squares spin up to the screen as they unscramble and form a 3x3 pattern of squares and turn scarlet when the pattern is complete. Then, the squares flip around and slowly morph into one square as a very large yellow outline of the Kodak logo used from 1987 to 2006 (which is the same as before, but with "Kodak" written in Arial font) swoops in from a very close distance to the screen and flips around and zooms out, plastering itself onto the square and completely forming the Kodak logo. Then the words "A Kodak Video Program" (in white, except for "Kodak", which is is yellow) zoom out from the bottom of the screen sideways, then turn right-side up and position themselves at the bottom of the logo, facing the viewers. Then, the Kodak logo fades out and the letters disperse and fly towards the screen.

Technique: CGI.

Audio: An upbeat horn/piano/string tune with some guitar riffs thrown in.

Availability: Seen on Kodak videos of the time, such as the How To Score More Points on Nintendo Games series and the original release of The Gambler: Volume 1 with Kenny Rogers.