A&E Home Entertainment

From the Audiovisual Identity Database, the motion graphics museum

A&E Home Video

1st Logo (1989-1993)

Visuals: Basically a combination of some of the 1989 A&E ident's variations. At the end, the A&E logo appears on a lighter spotlight.

Technique: A mix of CGI and superimposed live-action. The CGI is made by Viewpoint on an SGI computer with Alias Research.

Audio: A synth tune backing a jazzy melody. At the end, Hal Douglas welcomes the viewer to the A&E Home Video library.

Availability: Seen on a 1990s VHS release of The Jewel in the Crown.

2nd Logo (1993-1997)

Visuals: Same as the long version of the 1993 A&E ident, except "HOME VIDEO" appears under the logo instead of "TIME WELL SPENT".

Variant: On some releases, the standard version is used, which gets enclosed in a golden picture frame. "Home VIDEO" then zooms out and lands underneath the logo.

Technique: Live-action and CGI.

Audio: A piano-driven theme with jazzy elements, sound effects corresponding to various on-screen actions, and bells at the end. The variant has a triumphant orchestral fanfare which was also used for for A&E's "Time Well Spent" campaign of the time.

Availability: Seen on their VHS releases of the time, such as Biography.

3rd Logo (1996-2001)

Visuals: After a white-brown flash, the A&E logo in bronze is seen against a background of many TV screens showing various A&E shows. It pans until arriving in the center, then after a flash of light on the top-right and bottom-left corners of the logo, "HOME VIDEO" in chiseled silver appears underneath.

Technique: CGI over live-action footage, designed by William Snyder.

Audio: A triumphant orchestral fanfare, composed by Larry Groupe.

Availability: Seen on 1996-2001 releases from A&E Home Video, most notably Monty Python's Flying Circus.

4th Logo (2001-2004)

Visuals: There is several tan glassy squares with live-action footage on them that switches angles each time. Then the scene wipes in from the left, as they form the company logo at the time as a lens flare appears. Another one wipes in the small text "AETV.com" ("AandE.com" until 2003) underneath. The finishing background has the colored squares with hints of blue at the top-left. The logo zooms out a bit.

Technique: A mix of CGI and superimposed live-action, produced by Second Sight Digital.

Audio: A mystical choir theme which was also used for A&E's "Escape The Ordinary" campaign of the time.

Availability: Seen on releases at the time, such as season 3 of Homicide: Life on the Street.

5th Logo (2004-2008)

Visuals: On a black background, several yellow lines form and rotate, making wave-like things in the process. The background fades to brown with several streaks in the background, as a gold ampersand forms. A white streak goes through it, forming the A&E logo. Then, "Home Video" appears letter-by-letter from the right with a light behind the said text, as the URL from before fades and zooms out. The background continues to animate before the screen fades out.


  • Sometimes, the URL is replaced with a copyright notice or the URL is absent.
  • A sped up version also exists with the first half playing in warp speed while the 2nd half plays normally.

Technique: CGI.

Audio: A triumphant orchestral fanfare with drums. The sped up version uses a rearranged version of the fanfare.

Availability: Seen on later releases from A&E Home Video.

A&E Home Entertainment

Logo (2008-)

Visuals: A white vertical line is seen zooming out on a gray background, then the current A&E logo appears on the left and "Home Entertainment" is shown on the right. Then it stays still for a second until the animation gets reversed with the logo merging back to the line.

Technique: 2D digital animation by Loyalkaspar.

Audio: A short guitar-driven R&B tune.

Availability: Seen on current A&E Home Video releases starting with the 2008 DVD release of Robotech.

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