First Release Home Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

First Release Home Entertainment was a division of RCA/Columbia Pictures Hoyts Video. The company released tapes in The Netherlands as well.

1st Logo (1988-1997)


Visuals: On a black background, a star shoots across the screen with a laserlike pink line trailing behind it. Then, two stars shoot across the screen with green and yellow lines trailing behind them. Another star shoots with a red line. After that one more star shoots with a blue line, forming an abstract pattern. Then, the middle of the pattern is illuminated, and it looks like a blue star. Four stars then fly near the big star, with red, yellow, pink and green trails. A flash occurs and the words

First Release
HOME ● ENTERTAINMENT

appear under the resulting star.

Variant: At the beginning of tapes, after the logo forms a blue-lined star shoots on "HOME ENTERTAINMENT", the text fades out and the words

Coming Soon

fade in in its place.

Technique: 2D computer animation.

Audio: A techno ditty with a few laser sound effects. This is slightly shorter for the closing variant.

Availability: Seen on old Aussie and Dutch PAL tapes, mainly distributed B-movies, music videos and Magic Window titles, among others. One tape that had this was Look Who's Talking.

2nd Logo (1997-1999)


Visuals: On a night-sky background, a comet-like object moves around the screen and forms a five pointed star as the camera zooms back. The inside of the star fades out, leaving just the outline as five comets come towards the star. Four of the comets stop before the star, but the fifth one moves to the bottom of the screen and explodes as a fireworks display. The remnants of the fireworks form the same letters from the previous logo (in the same style and font).

Variant: At the beginning of tapes, the words flip over to reveal the words "Coming Soon".

Technique: CGI.

Audio: A soft choir when the star is forming followed by a deep bass note when the letters are revealed.

Availability:

  • Seen on all First Release VHS tapes from this time period. [Examples?]
  • It is not known yet if they did DVD releases.
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