Seventh Art Productions

Main Availability

Credits

Compiled by
Camenati

Background

Seventh Art Productions is a British film and television production company that specializes in art and music documentaries and films. Their initial focus was on history.

1st Logo (November 21-December 26, 1993)

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Visuals: A gray vertical box, containing an abstract face made from white filmstrips, fade in. Following this is "SEVENTH ART PRODUCTIONS" in a stacked format and additional in-credit notices, which includes the co-producer's name and the copyright information.

Technique: Fading effects.

Audio: The ending theme of the programme.

Availability: It can be seen on Great Commanders.

2nd Logo (April 17, 1994-June 11, 1995)

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Visuals: Set on a dark blue background with a crumpled paper texture is the logo in before with the face in a silver texture and "SEVENTH ART" now being in light blue. The former is initially dark before a reflection illuminates it. The latter object has each of the company name's letters turning in individually while the filmstrips are being shined upon. "PRODUCTIONS" fades in below.

Technique: Analog computer animation

Audio: The ending theme of the programme.

Availability: It was so far only seen on Ancient Warriors.

3rd Logo (March 4, 1997-September 13, 1998)

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Visuals: Seven floating, color-changing squares, initially at varying distances from one another, fly and meet up with each other on a dimly lit white background. Once they stop, their final colors consist of the following combination: green, red, gold, pink, orange, blue, and red. "SEVENTH ARTS" has each letter turning in one at a time, followed by "PRODUCTIONS" fading in below. After the logo finishes forming, the co-producer's name and copyright notice appear below.

Variants:

• On I, Caesar: The Rise and Fall of the Roman Empire, this logo appears with the 1988 BBC logo.
• On Ancient Inventions, the background is completely white and the squares are smaller. The flying sequence for the squares is also cut short.

Technique: CGI.

Audio: The ending theme of the programme.

Availability: It can be seen on I, Caesar: The Rise and Fall of the Roman Empire and Ancient Inventions.

4th Logo (May 8, 1999-July 8, 2010)

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Visuals: The seven blocks from the previous logo, while still changing colors, remain in their final positions. The color palette is relatively more muted and in a different combination: orange, green, red, gold, purple, pink, and red. The text's formation, including the in-credit notices below it, are also the same as before.

Variants:

• The logo may be still.
• The company's website URL may appear below their name.
• Sometimes, the logo is within a white box.
• Sometimes, this logo also shares the screen with other logos (including the 1997 BBC and 2002 Five logos).

Technique: 2D computer animation.

Audio: The ending theme of the programme.

Availability:

• The logo made its debut on the Timewatch episode "The Lost Temple of Java" and later appeared on Great Artists with Tim Marlow and In Search of Mozart, the later of which being the logo's last known appearance.
• A lot of their programmes from this period, notably Great Artists, have this logo intact on online platforms such as Alexander Street.
• It also appears at the end of In Search of Beethoven.

Visuals: The color palette of the seven blocks are more vibrant and of a different combination compared to the previous logos. They now follow the following from left to right: orange, green, magenta, light green, royal blue, violet, and red. The text below the shapes remain the same as before.

Variant: On the Marlow Meets episode "Renée Fleming", the logo is within a horizontal white box with the logo's contents covering most of it.

Technique: A still, digital graphic.

Audio: The ending theme of the programme.

Availability: It only appeared on In Search of Beethoven and Marlow Meets.

5th Logo (January 19, 2012-August 1, 2015)

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Visuals: A white-purple gradient now fills the seven blocks, some of which overlap with multiple colors in the gradient palette. The company name now reads "Seventh Art PRODUCTIONS".

Technique: A still, digital graphic.

Audio: The ending theme of the programme.

Availability: The logo can be seen on In Search of Haydn, In Search of Chopin, and the first two seasons of Exhibition on Screen: History's Greatest Artists.

6th Logo (September 7, 2015-)

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Visuals: On a black background, "Seventh Art", in a thin font, fades in alongside the website and copyright information on the bottom of the screen. While in sync with the music, the seven blocks from before appear from left to right. The third to sixth squares appear through a quick, motion blur effect while the last one simply pops up with a glow effect. When the sixth block appears, "PRODUCTIONS" fades in below "Seventh Art".

Variant: Most of the time, the logo may be still.

Technique: 2D computer animation.

Audio: A basic, seven-note classical piano piece.

Availability: The logo debuted on Concerto: A Beethoven Journey, which is the only known release to contain the animated variant alongside its stinger. It also appeared on seasons 3 and onwards of Exhibition on Screen: History's Greatest Artists.