Ascot Elite Entertainment Group

From the Audiovisual Identity Database, the motion graphics museum


Ascot Elite Entertainment Group is a Swiss distribution company, operating in both Switzerland and Germany.

1st Logo (1982-1996)

Visuals: There is a black background then we see four rings what are red, orange, yellow and blue spinning in a spiral, then they stop into place. A white box with a black outline slides up, turning the background white, and the word "ASCOT" zooms out letter by letter the "ZEIGT" fades in.

Technique: Motion-controlled animation.

Audio: The bombastic fanfare from the Seasonal Film Corporation logo followed by an announcer.

Audio Variants: Sometimes, there is no voiceover.

Availability: Seen on Ninja in the Dragon's Den.

2nd Logo (1996-2005)

Visuals: The first thing we see is a close up of someone's eye closed, which is tinted blue. Suddenly, the eye opens, and then the screen zooms into his/her pupil, and many colorful circles before coming across 5 c-shaped arches, zooming out at us. After the last arch zooms out, a flash appears, turning the arches white. The flash dims down inside the last arch, in which that and the rest of the arches appear white. There is the white arches forming the final product of the logo. The combined arches zoom in, expand in size, and stretches down. The name "ASCOT ELITE Entertainment Group" appears below the logo, in between white lines, with "ASCOT ELITE" stacked on top of "Entertainment Group".

Technique: A combination of live action and CGI.

Audio: A mystery-themed synth orchestral sounder, accompanied by many synth whooshes, and if you listen closely, a 1-note synth tune. A silent version also exists.

Availibility: Seen on films from the company from said years.

3rd Logo (2005-2014)

Visuals: On a black background, various metallic particles form a rectangular box containing the arch from the previous logo along with the text "ASCOT ELITE Home Entertainment" to the right of it.


  • Sometimes, the lowercase text would be "Entertainment Group".
  • There is a longer variant, which starts with a light-gray galaxy, set on a gray space background. Posters of multiple films/shows (Gallowwalkers, Maniac, Emperor, The Imposter, Drift, Dog Whisperer with Cesar Millan, SAGA: The Shadow Cabal, Hit and Miss, I never promised you a Rose Garden, Wolfblood, Professor Balthazar, The Foster Boy, Agent Hamilton: But not if it concerns your daughter, The Blue Max) zoom out of the screen, heading for the galaxy. Right before the Agent Hamilton poster, an explosion occurs. Then the screen fades to the black background with shards, and the animation continues as usual.

Technique: CGI.

Audio: Metallic crinkling and sliding sound followed by a whoosh.

Audio Variants: Before the main sound effects, there's a dramatic guitar-orchestra theme that ascends in pitch, followed by, after 11 seconds, an explosion, with the sounds of glass shattering.

Availability: The main version was seen on German prints of certain movies [Examples?]. The website intro variant can currently be seen exclusively on the Ascot Elite website.

4th Logo (2014-2017)

Visuals: In a semi-homage to the second logo, there is a close up of of a pale woman's eye. It proceeds to open as the logo zooms into the pupil, showing off the inner mechanisms of the eye (which are made up of small metallic cubes). Pieces of the arches from the previous logo move forward and come together on the left of a rectangular outline as the text "ASCOT ELITE home entertainment" forms from small metallic cubes. The inside of the outline becomes darker as a shine forms beneath the outline.

Technique: CGI.

Audio: A dramatic orchestral theme.

Availabilty: Seen on newer releases from the company until 2017.

5th Logo (2017-)

Visuals: The logo first starts with an upside-down view of a glowing bridge, then the camera begins to get closer to the water, to see four fishes swimming fast. We then get to see a snowy mountain range with a lake and some clouds. As the clouds start to disintegrate, the arch and the words "ASCOT ELITE Entertainment" begins to form from the mountain range as the clouds from the sky start to move fast. The background then disappears, and we see the logo on a black background with a faint blue light.

Technique: CGI.

Audio: A dramatic violin-orchestral theme with wind sound effects, beginning with one bang from a drum.

Audio Variant:

  • In some movies, there is an alternate, re-orchestrated theme. As of 2022, the alternate theme is used more commonly.

Availabilty: Seen on newer releases from the company.

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