MFest

From the Audiovisual Identity Database, the motion graphics museum




Background

MFest was a subsidary of The Movie Network. The channel specialized in foreign and independent films, as well as DisneyToon Studios' animated feature Planes. The channel was folded into the main TMN channel on March 1, 2016.

1st ID (2003-2008)

Visuals: Quickly fading in from black, at sunset, there is a film camera with four legs, standing atop several film reels. It then hops down, and slides on some filmstrip to the ground. It then looks down. After a couple seconds, the screen cuts to the logo for MFest (which is the film chip "M" logo, with another film chip right below in periwinkle with the word "FEST" on it, contained by a white circle outline) on a blue background. After a few seconds, it flips to reveal the 2000-10 Astral Media logo on a white square. The logo then cuts to black after several seconds.

Technique: CGI.

Audio: Majestic music playing in the background, and sound effects corresponding to the actions. When the MFest logo flips to the Astral logo, a swooshing sound is heard.

2nd ID (2008-February 29, 2016)


Visuals: The MFest logo from before appears, colored grey. It fades out, and a square resembling a film chip in grey appears. Then copies of the grey square appear one by one in spirals until one glows and the words “ Feature Presentation” appears. It then fades out.

Trivia: This is the same variant as The Movie Network, but the squares are grey instead of blue.

Technique: CGI by Trollbäck+Company.

Audio: The same as The Movie Network, but with reversed pianos at the beginning instead of the usual sound effects. A violin note is heard at the end.

Availability: It was either replaced by TMN 4 (timeshift feed of TMN 1) or removed forever depending on the lineup.

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