From the Audiovisual Identity Database, the motion graphics museum


WJCT is a PBS affiliate in Jacksonville, Florida. It was launched on September 10, 1958 and was an NET affiliate until 1970. WJCT-TV also has a radio network known as "WJCT-FM" and are both owned by WJCT, Inc. In 2021, WJCT rebranded to "Jax PBS".

1st Logo (1981)

Visuals: On a black background, a purple trail zooms out and moves like a spiral and when it disappears, a blue trail behind the purple one zooms out normally. When the blue trail stops zooming and becomes a small blue diamond/rhombus, it reveals the text "A PRESENTATION OF" at the top with the word "WJCB", and the text "INTRAIL" and "PRODUCTION" is below it.

Technique: Scanimation.

Audio: A funky synth tune.

Availability: It can only be seen on Learned It in Back Days and Kept It: A Portrait of Lucreaty Clark.

2nd Logo (1982-1993)

Visuals: On a sunset shot of Jacksonville's skyline, chroma-keyed fireworks appear over the skyline. Then, a red rectangular frame shoots toward the viewer at a fast pace, and then a dark red starburst (which is meant to be a firework graphic) wipes in from top to bottom, along with "WJCT" colored in a blue/white gradient below the starburst, and "Jacksonville" at the bottom in a yellow outline. The logo shines all over.


  • An early variant exists where the logo is placed on a plain blue/light blue background. There is also no border and the word "JACKSONVILLE, FLORIDA" appears in spaced out letters. Also, the starburst is red instead of dark red, and the logo shines rapidly.
  • There is a variant of the normal version that has the number "7" fade in on the starburst and shine with the logo. The logo shines 6 seconds more than in the normal variant.

Technique: CGI and live action.

Audio: A four-note synth-chime tune that resembles NBC's famous jingle. This is in a lower tone on the early variant.

Availability: It can be seen on a few Jacksonville Jazz Festival specials during the era.

3rd Logo (1993-1996)

Visuals: On a black background, the camera pans down from 3 glass copies of the fireworks logo from the previous logo, shining many different colors. As the copies straighten out, a glass rectangle with "WJCT" embossed on the bottom flips in. The fireworks stick to the back and the rectangle flips around to reveal a large "7" over the logo as it shines. "JACKSONVILLE, FLORIDA" flips in below.

Technique: CGI.

Audio: A rising synth is heard at first. This is followed by a short piano tune and a timpani roll. Chimes are heard when it shines. It sounds very similar to the OS/2 Warp 4 startup sound.

Audio Variants:

  • Sometimes on The Pollcats, Paul Van Osdol says "From WJCT, channel 7, Jacksonville, this is The Pollcats."
  • On Young Voices, a young girl's voice says "This program was made at channel 7 in Jacksonville."

Availability: Seen on The Pollcats and Young Voices, which can be viewed in the American Archive of Public Broadcasting.

4th ID (1996-2000's)

Visuals: On a white background with a gray vortex animating on the screen, the new WJCT logo, which is "wjct" in a lowercase version of the previous logo's font but with a cursive "j" and "PUBLIC TELEVISION" circling around in an arc to the right of the logo, zooms in. The entire logo is in a glossy purple color with beveled edges and a rotating crystal pattern. The words "A Production of WJCT, Jacksonville Florida" (former programming), "Public Television" or "PRESENTS" (for opening/closing shows) then fade in.


  • An early variant is seen on Painting with Brenda Harris, in which the logo is larger, colored blue with a yellow "j", and is placed on a heavily washed out, white-colored footage of flowing water waves.
  • The logo may be colored differently, like in blue.
  • The local version is the same, but the background is replaced by a white screen. The WJCT logo is on the white screen and the announcer says the station name.
  • Sometimes, the logo would be still or not zoom in on a plain white background.

Technique: 2D animaton.

Audio: None. For the local ID variant, an announcer says "You're watching WJCT Public Television Jacksonville."

Availability: Some shows with the local programming has the logo plastering it. Also seen on some shows that can be viewed on the American Archive of Public Broadcasting.

5th ID (2010?-2021?)

Visuals: On a white background is a blue oval with the text "wjct" inside.


  • As an opening/closing variant, the word "Presents" is seen on the top.
  • As a production variant, the words "A" and "Production" are seen on bottom and top.
  • Sometimes, it would say "Jacksonville, Florida".

Technique: A still 2D graphic.

Audio: None.

Availability: Some shows with the opening and closing logo will have it.

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