Louisiana Public Broadcasting

From the Audiovisual Identity Database, the motion graphics museum


Louisiana Public Broadcasting is a PBS affiliate that serves the entire state of Louisiana, with the exception of the New Orleans area, which has its own affiliate, WYES.

1st ID (1977-1981)

Visuals: The screen fades/cut in to a navy blue background with a stylised "Lpb" in red with a white outline. The p and b are both stacked on top of and connected to each other. Below is the text



  • An in-credit variant exists. Said variant also appears completely white.
  • There is a Christmas variant where the "Lpb" has no border and is set on a black background. Between it is "Season's" and "Greetings" and above the L is an orange teardrop shape resembling the fire on a candle. The company name is in a different font and located below the logo as usual.

Technique: A still graphic.

Audio: A male announcer saying the company name.

2nd ID (1981-mid 80s)

Visuals: The logo starts with copies of the red text "PUBLIC TV" in red stacking up as the camera zooms out. The text "folds" and a stylized blue "L" made up of three lines and a fold on the bottom left corner zooms in. Next to it is the stacked company name.

Technique: Scanimate effects.

Audio: A rapid synth tune with a male announcer.

3rd ID (Late 80's-Early 1990's)

Visuals: On a blue/black gradient background, 5 colored lines slide in from the top of the screen. 6 bars fly in from all sides of the screen and form an "L". "Louisiana Public Broadcasting" slides in from the right side of the screen. The "L" and the text disappear, and the lines expand, and "a presentation of" slides from the left side of the screen.

Variant: There's a local version where there's a black background and an announcer. The 6 station names, complete with number and town, slide in from the left and right sides of the screen. There's also a still, silent version.

Technique: 2D computer animation.

Audio: A synth tune ending with three notes.

Audio Variant: The local variant has the last note extended and an announcer saying the name and the station name.

Availability: Can be seen in Folk, which can be viewed on ladigitalmedia.org.

4th ID (Mid 1990s-1999)

Visuals: On a steel blue BG, the "L" (this time being having a blue sky texture with billowing clouds) from the last logo appears with the text "Louisiana Public Broadcasting" below it in blue.

Technique: 2D computer animation.

Audio: A long whoosh, with 6 orchestrated/xylophone like notes.

Availability: This was found on American Utopia, a program from 1994.

5th ID (1999-2000s)

Visuals: On a white background with a light blue rectangle, a blur zooms in to reveal the following text:


In the background are the transparent letters "L", "P", and "B", moving to the right.

Technique: 2D computer animation.

Audio: A synthesized fluttering flute jingle. Composed in the Korg 01/W with the "A40 FreeFlight" patch.

Availability: Could be seen on some LPB-produced shows from this era.

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