20th Century Studios/Trailer Variations

From the Audiovisual Identity Database, the motion graphics museum

These are the logo variations seen on trailer throughout the years by 20th Century Studios (earlier as Twentieth Century Fox Film Corporation), with more to be added overtime.

Twentieth Century Fox Film Corporation

Two of a Kind (1983): The regular logo is seen, but after a few seconds it begins to spin clockwise and transitions to the start of the trailer.


Revenge of the Nerds (1984): The logo crumbles and falls into pieces, followed by the film's logo rising from the rubble. Also the searchlights are bright and wave wildly (including the two front searchlights, which never move in the standard logo).


Aliens (1986): The 1953 logo is used. Only on one TV spot.


Edward Scissorhands (1990): The usual logo turns blue with snow around it.


Short Time (1990): The logo appears to be in open matte. Only seen on one TV spot, which can be found on the VHS of Total Recall.


Speed (1994): Same as the behind the scenes featurette itself. Seen on the theatrical trailer and TV spot #6.


Baby's Day Out (1994): The 1981 logo is on a black background and the searchlights are blue.

Another variant has the 1994 logo in an open matte and pushed to the left. Seen before True Lies, which was released on July 15.


True Lies (1994, North America): The 1981 logo is white boxed on the left with Lightstorm Entertainment on the right. Only seen on one TV spot. The movie itself is the first one to use the 1994 logo.


Nell (1994): The 1994 logo is pushed down a bit and the searchlights are darker than normal.


Dunston Checks In (1996): The logo is zoomed in further than usual and is film deteriorated.


Independence Day (1996): On two TV spots, the logo is videotaped and a shadow casts upon the tower (referring to the UFOs in the film).


William Shakespeare's Romeo + Juliet (1996): On the teaser trailer, the sky is colored gray.


Anastasia (1997): The logo is dark blue and has ice and snow on and around it. Notably, this trailer variation marked the only time that the logo was extended. Also seen on a demo reel from Flip Your Lid Animation.


Titanic (1997, International release): The logo flashes away. Seen on the trailer and TV spots.


The X-Files: Fight the Future (1998): The logo glitches into static, just like a computer would do.


Office Space (1999): The logo is printed out on a piece of paper.


NFL on Fox "Claymercials" promos (1999-2002, Fox Sports):

  • While two promos aired in 1999 and 2000 were set at the Fox Studio Lot commissary, the logo is shown outside in the window albeit with the searchlights turned off. The promos were animated by Will Vinton Studios, the predecessor company to Laika, and the voices for James Brown, Terry Bradshaw, Howie Long and Cris Collinsworth were done by themselves, the late John Madden, Calista Flockhart and Eddie Murphy supplied the voices in the former promos.



Titan A.E. (2000): The logo overlaps with the same thing in another position.


What Lies Beneath (2000): On the international trailer, the 20th Century Fox logo appears from a blue smoke, before fading away to the DreamWorks logo.

On the domestic trailer, the logo has a slight cerulean tint.


X-Men (2000): The logo appears made out of metal as if water flowed along a window. Drops of blueish water leave gradually, and then the logo becomes clearer.


Bedazzled (2000): The logo zooms down from the top of the screen.


From Hell (2001): The logo is in a jasper red tint.


Kate & Leopold (2001, Germany): There is no camera panning like the "Special Edition" remastered versions of the Star Wars trilogy from 1997 onward and the Star Wars prequel trilogy; it just remains in its usual place until it fades to black. Also, the logo has no music.


Like Mike (2002): The logo zooms out on a television set.


Ice Age (2002): On the 2001 teaser trailer for the film, the logo has the initials "B.C." (which stands for "Before Christ") covering part of the word "FOX", with a bit of the "O" and the entire "X" visible.

On other trailers and TV spots for the film, it is exactly the same as the Anastasia variant, but brighter.

On the 4th trailer, it's the same as the TV spots, but the glaciers close like sliding doors.

The rest of the trailers have the finished logo tinted in blue.


Solaris (2002): A brighter version of the Titan A.E. variant.


Life or Something Like It (2002): The logo goes static, just like a computer or an old television set would do.


Die Another Day (2002, international): Same as the Kate & Leopold German trailer variant, but it fades to the 1986 MGM logo with the "www.mgm.com" web address in the 2001 version, which is shown, where Leo roars once (ala the MGM Television logos). Only seen on the teaser trailer.

On the theatrical trailer, the 20th Century Fox logo (along with the MGM logo) is tinted in light blue and the searchlights "freeze" when ice surrounds the logo.


X2: X-Men United (2003): On the teaser trailer, the logo is in light gray-blue, turns into a pattern of Cerebro tiles and disappears one by one.

On the theatrical trailer and TV spots, the logo is tinted in cadet blue.


Phone Booth (2003): The logo shifts closer after a few seconds.


The League of Extraordinary Gentlemen (2003): On the teaser trailer, the sky is green and the "0" is replaced with a sort of satellite dish turned backwards.

On the TV spot, the logo is tinted in brownish-gray and shimmers all over.


Cheaper by the Dozen (2003): The logo blurs into black and is zoomed out further than usual.

On the domestic and international trailers, the logo is still zoomed out further than usual.

On certain TV spots, it is snowing on the logo and "20th" gets covered up by "12".


Master and Commander: The Far Side of the World (2003): The logo is tinted in Maya blue.


Wrong Turn (2003): The logo is in a Naples yellow color.


Stuck on You (2003): The logo is zoomed-in.


Chasing Papi (2003): Three dancing palm trees appear in the logo. Also, the logo is pushed to the right.


The Day After Tomorrow (2004): On the teaser trailer, the logo glitches and turns royal blue like a black and white CRT after a couple of seconds and gets glitched with the static screen footage.

On the theatrical trailer, the logo is on a thunderstorm background.

On one TV spot, the logo is upon a dark blue stormy background and lighting strikes over it.


The Girl Next Door (2004): The logo flashes in a blink of an eye.


Dodgeball (2004): A crimson dodgeball ball falls down. "20th" dodges it, then goes back to normal.


Paparazzi (2004): The logo flashes from black & white to color like a camera.


I, Robot (2004): The logo is ocean blue colored.


Alien vs. Predator (2004): The logo has a monotone color scheme. Only on the trailers.

On TV spots, the logo is negative and zooms out on a television set.


Flight of the Phoenix (2004): A thunderbolt hits the structure. The structure and background appears to be in a shade of gold. Seen on the teaser trailer.

On the theatrical trailer, the logo is covered in stone and put on an orange storm background.


Garfield: The Movie (2004): On the teaser trailer and the TV spots, the logo turns orange with Garfield's stripes.

On the theatrical trailer, the structure reads "20th CENTURY CAT". It's also orange with Garfield's stripes.


Because of Winn-Dixie (2005): On the trailer, the variant seen on Turbo: A Power Rangers Movie and Cheaper by the Dozen is used.


Robots (2005): The already formed logo is in a robotic-mechanical look. The camera starts at the sky, then works its way downward to the logo, a la the now-defunct 20th Century Fox Television, 20th Television and 20th Television Animation logos.


Fantastic Four (2005): The logo randomly glitches.


Walk the Line (2005): The logo is in black & white and turns back to its normal color.


X-Men: The Last Stand (2006): On the teaser trailer, the variant on Titan A.E. and Solaris is used. On another theatrical trailer, the one seen on Miracle on 34th Street and Cheaper by the Dozen is used. On TV spots, the logo is in lavender.


Ice Age: The Meltdown (2006): The logo animates in reverse.

On another trailer, the weather in the Fox logo changes from snowing to burning hot. Also tinted in aqua-blue.

On the TV spot, the logo is tinted in azure and it is also snowing on the logo.


The Omen (2006): The logo is tinted in crimson-glory.


Deck the Halls (2006): The structure is decorated with Christmas lights.

On another trailer, the Edward Scissorhands variant of the 1981 logo is used.


Eragon (2006): The logo is tinted in ginger and covered with black smoke.


Night at the Museum (2006): The logo is tinted in shadow, and after a couple of seconds, the logo flickers and turns off, just like a television would do. Also, it is snowing on the logo.


Mr. Magorium's Wonder Emporium (2007): This logo, along with Walden Media and Mandate Pictures are in a blue-black gradient background which is snowing.


Reno 911!: Miami (2007): After a couple seconds, the logo speeds up and glitched into static and the 2003 revision of the 2002 Paramount Pictures logo.


Fantastic Four: Rise of the Silver Surfer (2007): Blue and black smoke surrounds the logo.


The Simpsons Movie (2007): There is a bitten pink doughnut in place of the "0" in "20th". This has only appeared on TV spots.

One variation showed a black & white still image of the logo, both with and without the first four notes of the Fox fanfare playing. This only appeared on the sneak peeks on Disc 1 of The Simpsons season 9 DVD and on the Blu-ray Disc of Ice Age: The Meltdown.

On the DVD trailer, it is the same as in the movie, except for the film deterioration. This appeared on the sneak peeks on the Blu-ray Disc of Live Free or Die Hard.


Alvin and the Chipmunks (2007): The logo turns black & white. Only on the teaser trailer.


Hitman (2007): The background of the logo is dark and everything starts to flow like water.

On the teaser trailer, the logo is on a spiderweb.

On the TV spots, the logo closes like a curtain.


AVPR: Aliens vs. Predator: Requiem (2007): The background is replaced with a dark, dusky navy-blue and it is snowing again. Also, red and green Christmas lights surround the structure.


Australia (2008): The logo is black & white on the front page of an old newspaper.


Horton Hears a Who! (2008): The 20th Century Fox logo has a transition effect to the Blue Sky Studios logo.

On the theatrical trailer, the speck from the movie flies past the 20th Century Fox logo.


Nim's Island (2008): The 20th Century Fox logo has a transition to the Walden Media logo via a "wipe" effect.


Max Payne (2008): The logo is in a gull gray color while snow is falling down. Also, the background is replaced with a city skyline.


Mirrors (2008): The logo is mirrored, hence the movie title.


Babylon A.D. (2008): The logo is in a seashell-like color.


Valkryie (2008): The logo is in a box on the left with the MGM logo in the middle and the United Artists logo on the right. A few seconds later, they shift closer. Only on the international TV spot.


12 Rounds (2009): The logo starts to glitch out to black.


Dragonball Evolution (2009): The logo is a cartoon for a couple of seconds. Only seen on an international TV spot.


Ice Age: Dawn of the Dinosaurs (2009): The logo is tinted in dark blue with the structure and "20th CENTURY FOX" in brown and it is snowing on the logo again.

On TV spots and international trailers, the variant seen on Anastasia and Ice Age is used.


Alvin and the Chipmunks: The Squeakquel (2009): On a standalone logo teaser, as the logo forms, Alvin, Simon, and Theodore are on the structure, and they are singing a chipmunk-voiced version of the 1997 revision of the 20th Century Fox fanfare. Animation for the Chipmunks was done at Rhythm and Hues Studios, who also did the animation for the film series.


Fantastic Mr. Fox (2009): The logo is on an orange background. This is only on TV spots.

On the trailer, the News Corporation byline is already there while the logo finishes moving into its position.


Tooth Fairy (2010): The 1994 logo flashes into the Walden Media logo. Only on the international trailer.

On the promo for 20th Century Fox's Filmfreunde helfen! (translated as "Film Friends Help") promotion in Germany, the logo is in 3D (made by "laserschwert") with Dwayne "The Rock" Johnson as Derek Thompson from Tooth Fairy on the left and Sid from Ice Age on the right. Halfway through, there is fireworks shooting to form a giant "75".


Percy Jackson & the Olympians: The Lightning Thief (2010): The 1994 logo fades into a city skyline.


Predators (2010): The 1994 logo is used, but is zoomed in further than usual.


Diary of a Wimpy Kid (2010): The 1994 logo transforms into a paper sheet outlined drawing.


Marmaduke (2010) and Vampires Suck (2010): On the TV spots for those films, the logo is in a box on the left with the Regency Enterprises logo on the right.


Ramona and Beezus (2010): The logo is in a box on the left with the Walden Media logo on the right. Only on the TV spot.


Machete (2010): Sparks move around the 20th Century Fox structure.


Wall Street: Money Never Sleeps (2010): The 1994 logo is in metallic colors rather than golden orange, uses certain elements from the "laserschwert" logo, and takes place in New York City instead of Los Angeles. You can also see the "20th CENTURY FOX" text reflecting on a building in the background.

At the end of the film's teaser trailer, the camera pans to the left from the side of a building (where the middle searchlight would be), to reveal an extensively modified variation of the logo listed directly above. In place of the company name is the film's title in a Trajan font, and all searchlights (except for the one lighting up the text) have been completely removed.


Unstoppable (2010): The 2009 logo overlaps with the same thing in another position.


The Chronicles of Narnia: The Voyage of the Dawn Treader (2010): The logo is bluer than usual and it is snowing in the logo.


Gulliver's Travels (2010): Lightning hits the structure. Seen before the movie has the last time with the 75th anniversary variant.


Big Mommas: Like Father, Like Son (2011): The logo is darker than usual.


Rio (2011): On the first trailer, a darker version of the My Name Is Khan variant is used.


Angry Birds Rio (2011, Video Game):

Red crashes through the screen. Also the 1994 logo is used with the 1954 fanfare.

On the "Nigel Mashup", various pigs from the original Angry Birds game are seen on the 2009 logo's structure, Red flies in from the left side of the screen and hits the "2", King Pig and one of two Corporal Pigs take damage and roll, the Corporal Pig rolls into the gap in the "20", and pops. The rest of the pigs are seen grinning.



X-Men: First Class (2011): The logo is zoomed in further than usual.


Rise of the Planet of the Apes (2011): Same as X-Men: First Class, but brighter.


In Time (2011) and Chronicle (2012): The logo is tinted in pale cerulean, and the logo is on a stormy cloud background.

On the latter, it is more bluish-tinted.


The Iron Lady (2011, UK): The logo cross-fades into the Pathé logo.


Prometheus (2012): The 75 Years version of the logo with the byline carved is glitching on a screen.

Another variant has the regular version of the logo tinted somewhat blueish, a la the 1995 Fox Searchlight Pictures logo's variant for Just Wright.

On international trailers, the logo is black and white.


Diary of a Wimpy Kid: Dog Days (2012): Same as Diary of a Wimpy Kid: Rodrick Rules, but a beach ball flies across the logo and it pans down to the rest of the drawing.


Abraham Lincoln: Vampire Hunter (2012): The first half of the logo plays and flickers like a candle. Plus, the logo is darker.

On another trailer, the logo is greyish.


Life of Pi (2012): Stormy skies surround the logo and lightning strikes.


Parental Guidance (2012): The logo takes place in nighttime and it is snowing.


DragonBall Z: Battle of Gods and Fright Night 2: New Blood (both 2013), Joy Ride 3: Roadkill (2014), and Dislike (2016): The 1994 logo is used.

Runner Runner (2013): The logo is pushed down a bit.

On the TV spots, the logo is in open matte.


The Wolverine (2013): On a Japanese promo for said film, there is Logan/Wolverine on the top of a Tokyo building with the peak of Mount Fuji visible at a stormy night. Then the screen zooms away through Tokyo as we see the Tokyo Tower until we reach a bronzish Fox structure. The animation continues as usual, albeit in warpspeed, until Wolverine's claws slash through the final product. The logo zooms through the slashes.

Despite its obscurity, this trailer variant won a Bronze Clio Entertainment Award in 2013 for audiovisual technique. This variant was designed by PIC Collective.



The Counselor (2013): Same as Runner Runner, but without the registered trademark symbol. Seen on the TV spots.


The Monuments Men (2014): Same as the X-Men: First Class and Rise of the Planet of the Apes variants.


Dawn of the Planet of the Apes (2014): The logo is slightly darker than usual.


Rio 2 (2014): The logo is surrounded in confetti. The Blue Sky Studios logo appears in the same way.


The Book of Life (2014): Just the finished product of the film's unused custom variation.


Night at the Museum: Secret of the Tomb (2014): Same as Titan A.E., but it uses the 2009 logo.


The Peanuts Movie (2015): On some trailers and TV spots, it is the same as in the movie, except it shows the final product.

On another trailer, the camera panning animation is seen on a TV.


The Martian (2015): The logo cross-fades into the Scott Free logo.


Deadpool (2016): Same as Parental Guidance, but the first half of the animation from the normal logo is used. Seen on a TV spot.


Santa Claus: Battle of the Magi (2016, Russia): The 1994 logo is used, and it is snowing once again.


Alien: Covenant (2017): The logo is in a shade of dark teal. On TV spots, it is open matte.


Kingsman: The Golden Circle (2017): The logo is in shiny metallic gold and the sky is in an orange sunset color.


Diary of a Wimpy Kid: The Long Haul (2017): In respective order, the "0th", "2", "FOX", the searchlights, "CENTURY", the rest of the structure, and finally the sky, become a paper drawing.


The Predator (2018): The logo is rainbow-colored, as if it was seen from the Predator's thermal vision point-of-view.


Stuber (2019): The logo is blurry, referencing Dave Bautista's character's blindness in the film. Seen on one trailer.


Spies in Disguise (2019): The logo is in shiny metallic dark blue with the sky being black and the searchlights producing light blue beams, and three searchlights are cut. The Blue Sky Studios logo appears in the same fashion.


Ford v Ferrari (2019): The logo cross-fades into the Chernin Entertainment logo.


The New Mutants (2020): Same as Night at the Museum: Secret of the Tomb.

20th Century Studios

The New Mutants (2020): The logo crossfades into the Marvel logo. Seen on one TV spot.


The Empty Man (2020): The logo suddenly darkens one second into the logo.


Home Sweet Home Alone (2021, Disney+): Same as Parental Guidance, but the 20th Century Studios logo is used. Yet again, the normal logo is also used.


The King's Man (2021): The logo is tinted in shiny metallic gold.


The Bob's Burgers Movie (2022): On the second trailer, Bob Belcher (voiced by H. Jon Benjamin) groans to the fanfare, which continues to the trailer's first scene.


The Princess (2022, Hulu/Disney+): Same as Titan A.E., but the 20th Century Studios logo is used.


Prey (2022, Hulu/Disney+): On the first and second trailers, the 2020 version of the logo is used.

On a TV spot, it's the same as The Predator, but the 20th Century Studios logo is used.


Barbarian (2022): The horizontal print logo is beside the Regency Enterprises print logo, both in grungy brown on a black background, which is revealed from a wall.


Amsterdam (2022): The logo has a slight orange tint to it.


The Boogeyman (2023): The logo is initially tinted in red, but changes into its normal colors.


No One Will Save You (2023): Just the placeholder original sky background of the logo. The searchlights are replaced with UFO light beams beaming down.


The First Omen (2024): The logo becomes darker as all of the searchlights turn off, except for the left one.

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