TVE Bahia

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (November 9, 1985-1989)

Visuals: On a seafoam green background, 2 blue semicircles squirm about on screen. It then goes to a floppy-looking dark blue "2", and then eats it up, stretching as it does so. It then goes to some blocky-looking letters reading "TEV", and proceeds to eat them up as well. Then, finally, it goes to the white word "canal" with the "l" having a tail-like extension coming off it, and eats it up. It then opens up to reveal the completed logo, while forming 2 oblong border among the top and bottom of it. The logo consists of the blocky letters "TVE", with "TV" in red and "E" in blue, and "canal" can be seen on the bottom bar of the latter. Next to it is a blue "2" with some red lines off it. The top border continues to pummel the logo for a few more seconds.

Technique: Cel animation.

Audio: A strange synthesized jingle, which tunes out to be more relaxed at the end. In the source where the logo was found, a female narrator can be heard over it.

Availability: Although retired during the 1980s, it made an appearance on a 2004 documentary about 80s Baiano television.

2nd Logo (1989-1996)

Visuals: On a blue background, several red and blue blocks can be seen around the space as the camera pans to a forward POV, and then pans upwards. The blocks are then reveal to form the TVE logo from before, but only consisting of the three letters, the colors inverted, and the "E" now being just horizontal blocks. The background also turns to black.

Technique: Computer animation.

Audio: A somber-sounding piano theme with a held-out note at the end.

3rd ID (1996-1997)

Visuals: On a dark blue background, white and red bars slowly fly across the screen, shining as they do, from the lower left corner. As it emerges fully out of the corner, a blue square is revealed and a white triangular prism flies in and inserts itself inside it, forming the Bahia state flag. The flag then breaks apart, the triangle and blue square flying away and the red and white bars rotate in opposite directions of each other, and they fly apart from each other. The 2 bars then break into 3 smaller bars and rotate around, as the camera zooms out to reveal "TV" in blue. The bars then form the "E", forming the TVE Bahia logo from before.

Technique: CGI.

Audio: A soft-sounding synth whistle plays in the beginning, which becomes more bombastic when the flag breaks apart, ending with a 2-note ditty.

4th ID (1997-2000?)

Visuals: On a photo of a town the words "TVE" along a diamond above the "V" appear rising from it, forming a structure, then it moves away placing again to background, this time colores white, as the words are colored blue and the diamond is colored red, and the words "B A H I A" appear below.

Technique: CGI.

Audio: Unknown

5th ID (2004-2005)

Visuals: Just the logo from before (which looks more metallic-3D shaped) in a black background with the letters "APRESENTA" below fading in and out.

Technique: A still, digital graphic.

Audio: None.

Availability: It was found on the 2004 documentary where the 1st logo was portrayed in.

6th ID (2007-2008)

Visuals: The camera zooms out from a waterfall in a rainforest as three squares (one red, one white and one blue) zoom out to the bottom right corner. Each square has a black outline and a letter inside (T, V and E in the blue, white and red boxes, respectively). As the squares are close to placing themselves, white text reading "A televisão publica da BAHIA" can be seen falling down with the waterfall, behind the squares. "A televisão publica" is shown on the left side of the blue square with "da" placed beneath said text and "BAHIA" underneath the squares, spaced out.

Technique: Live action and 2D chyron effects.

Audio: A light rock theme with a male voice singing the text on the screen.

7th ID (2008-2013)

Visuals: Video footage of a given television program zooms out and flips to the left side, revealing a red square in the center and a blue square behind said video. The red square flips itself onto the right to reveal a light gray square in the middle. The squares abruptly stop zooming out and a blurred black line wipes over the squares from top to bottom. As this happens, "TVE" in white appears inside each of the boxes and below is black text reading "BAHIA" and the company URL ( below said text.

Technique: CGI.

Audio: A whirring machine sound and two whooshes concluding with a calm repeating synth jingle.

8th ID (2013-)

Visuals: There is the logo from before (which consisted in three squares colored blue, gray and red, with the letters "TVE" on these and "BAHIA" below) fragmenting to form three cubes colored mustard, yellow and orange with the letters "TVE" and a red sphere with the letters "HD".

Technique: CGI.

Audio: A synth theme.

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