ABC On Demand

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (2010-2013)

Visuals: On a white background, there is a disc containing a play icon. It turns into a VOD symbol, and finally the ABC logo. The words "on demand" appear, as a red ribbon flies by.

Technique: CGI by Troika.

Audio: The ABC Entertainment sounder, with computer beeping sound effects as the disc turns. When the ABC logo is revealed, an airy synth plays the ABC four-note mnemonic, as an announcer (Andy Geller) says "You're watching ABC On Demand."

2nd Logo (2013-2018)

Visuals: Against a black/brown gradient background, the ABC logo zooms out, with "On Demand" directly below. After a flash, warning text appears mentioning that fast-forward and other functions may be disabled during playback.

Technique: 2D computer animation by Loyalkaspar.


  • 2013-2014: The ABC Entertainment sounder accompanied by an announcer saying "ABC On Demand".
  • 2014-2018: An upbeat jazzy tune ending with the four-note ABC jingle, accompanied by a male announcer saying "You're watching ABC On Demand." Composed by Mad Bus Music. The music bed was also used on lineup bumpers from the era.

3rd Logo (2018-2021)

Visuals: On a gray background, there is a red circle zoom in, with thick and thin lines surrounding the ABC logo. "ON DEMAND" fades in on the right. A couple of seconds later, another red circle zooms in to reveal the fast-forward disclaimer from the last logo.

Technique: 2D computer animation by The New Blank.

Audio: Same as the previous logo's 2014 music.

4th Logo (2021-)

Visuals: The screen zooms in to large letters that have the "abc" lettering. The logo zooms into the "b", and into a red circle with 3 mini circles inside it. As the screen then cuts into the middle circle, a red outline appears and zooms towards the camera. There is another red circle in a dark blue gradient background composed of three larger circles. The three circles on the inside of the red circle form the ABC logo; the left circle forms the "a", the middle circle forms the "b", and the right circle forms the "c". The ABC logo moves to the left to make way for the "ON DEMAND" text to wipe ine from the left. Two red lines then move rapidly towards the left of the screen, revealing the fast-forward disclaimer from the previous 2 logos.

Technique: 2D computer animation by Trollbäck+Company.

Audio: The standard 2021 ABC mnemonic (composed by YouTooCanWoo), with extra whooshes afterwards.

Availability: This is seen on all current VOD prints of ABC programming.

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