From the Audiovisual Identity Database, the motion graphics museum


ORF (Österreichischer Rundfunk, English: Austrian Broadcasting Company) is the public Austrian broadcaster, which was founded in 1955 after several local radio stations merged together. They started broadcasting television in 1955.

1st ID (1975?-1987)

Generic Visuals: Just the ORF logo at the time (a pair of red ovals with white circles in them inside one another, heavily resembling the CBS Eyemark.) on a cream yellow background.

Variant: A looping variant has the logos made into glass models, tinted with the signature colors of the desired channels, and are shown endlessly spinning back while zooming out and constantly gleaming with flares before fading back to the beginning.

Technique: A still image.

Audio: None, or sometimes a piece of music is used.

Availability: Generally would be seen after programming, startups, and closedowns.

2nd ID (1987-1992)

Generic Visuals: Over a black/grey gradient background is the top of two glass ovals, shining with blue/yellow/white highlights as they start to rotate, the bigger one counterclockwise and the smaller one clockwise, and they move and tilt away from the screen. The inner oval moves at a speed that's double compared to the outer oval's speed and there is also a reflection below them as well. As they zoom out and face the screen, the ovals stop until they are almost completely white as they fade to the ORF logo, along with the "ORF" wordmark in an outlined serif font as the reflection disappears.

Technique: CGI.

Audio: An orchestral piece is used for all three idents, although they vary.

  • The generic ORF ident uses a portion of Franz Schubert's Symphony No. 5.

3rd ID (1992-2000)

Visuals: On a dark blue background, strange black and white shadows are projected onto the screen as they turn and morph about. The ORF Eye fades in along with the current ORF logo in red. The background then fades to black.

Technique: 2D digital animation by Neville Brody and DMC Group.

Audio: An orchestral piece with twinkles and violins.

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