South Carolina ETV

From the Audiovisual Identity Database, the motion graphics museum


South Carolina Educational Television (often abbreviated as South Carolina ETV) is a state network of Public Broadcasting Service member television stations serving the U.S. state of South Carolina.

1st Logo (1957)


2nd Logo (1957-1963)


3rd ID (1963-1967)

Visuals: Over a gray background is 4 television tube-esque boxes aligned together in a 2x2 position. The top right box reads "SOUTH CAROLINA EDUCATIONAL TELEVISION NETWORK", and the top left, bottom left, and bottom right boxes contain the letters "E", "T", and "V" respectively.

Technique: A still graphic.

Audio: The only available find on YouTube is silent. Other prints might have music.

Availability: Can be found on "Blueprint for Educational Graphics".

4th ID (1967-1973)

Visuals: There is a white-outlined atom-shape with six points and circles attached to each end, with an additional circle in the center. The center circle is black whilst the outer circles are red, orange, yellow, green, blue and pink. Next to it is






with "COLOR" in white and the rest of the text in black.


  • Some variants show the background in a different shade of blue.
  • A copyright notice may be seen at the bottom.
  • Sometimes, the text may read "A COLOR PRESENTATION OF THE S.C. ETV NETWOTRK".
  • An in-credit variation exists, where the atom-like model object appears in orange with the text "A Production of The South Carolina ETV Network" along with a 1972 copyright date.

Technique: A still graphic.

Audio: None.

Availability: Unknown. [Examples?]

5th ID (1972?-1976)

Visuals: On a black background, the stacked text "THE SOUTH CAROLINA" appear in white, arranged to the left. Then, a wide purple "E" zooms out from the left, in an italicized futuristic font. A sky blue "T" zooms out from the middle, and then a yellowish-greenish colored "V" with a long hook for a 'limb' does the same thing from the right. Both the word "NETWORK" and the same atom-like object from the previous logo appear at the same time in white, above and below the "V" respectively.

Technique: Computer animation.

Audio: A synth version of Domenico Scarlatti's Sonata In G Major, L. 209, done by Wendy Carlos.

Availability: Can be found on Sandlapper's Corner and Play it Again, Uncle Sam. The in-credit version can be seen on Nine30 Newsroom: Kennedy Space Center: Apollo 16.

6th ID (1975-1979)

Visuals: On a black background, several repeating lines come in from the middle, with yellow on the bottom and red on the top. Both appear to fan out near the ends. Black lines then converge with the lines, rotating around 180 degrees before settling again and having 2 copies of the word "etv" in a 70's-style font appear. The yellow copy is in front of the lines, while the red copy is rotated upside-down and is behind the lines. The lines then scroll into the middle, converting the red copy into a thick red line, and the logo zooms in while the line shrinks on the sides. The red line then becomes "NETWORK", and "south carolina" in red appears on top of the "etv".

Variant: An in-credit variant exists.

Technique: Computer animation.

Audio: The synth version of Domenico Scarlatti's Sonata In G Major, L. 209 from the previous logo by Wendy Carlos.

Availability: Can be found on Firing Line, Cinematic Eye, and possibly other shows from this time period. The in-credit variants can be seen at the end of the Fritz Hollings interview on Seven Thirty, Studio See, Willie, and again, possibly other shows from this time period.

7th ID (1975-1980?)

Visuals: On a dark orange background, the words "south carolina" move upward in a wave-like fashion on the right side of the screen. A giant "etv" animates in the same style, but in all directions ("e" and "v" coming from the right, and "t" coming from the top) before reaching the center of the screen.

Variant: There is a variant where the logo hangs a little bit at the end so the music doesn't cut off.

Technique: Scanimation.

Audio: The synth version of Domenico Scarlatti's Sonata In G Major, L. 209 from the previous two logos by Wendy Carlos.

Availability: Can be found on Studio See, though it's likely NatureScene had this logo, too.

8th ID (1979-1983)

Visuals: On a dark blue background, a weird, tubular "S" draws in. A curve then draws in, making an abstract "SC". The text "south carolina" appears below, followed by "educational television" appearing in sync with the music. The logo flashes in sync with the music, gaining a lime green outline and a still shine on the top right of the "SC".

Technique: Computer animation.

Audio: A disco theme.

Availability: It was first seen on Feelings but can also be spotted at the end of Six Gun Heroes, early 80s airings of Great Performances and other programs made by SCETV during this time.

9th ID (1983-1993)

Visuals: The same "SC" from the previous logo, but in metallic silver, zooms out against a shady baby blue-coral gradient background and shine. Then, "south carolina educational television", in the same style and arrangement as the previous logo, fades in below.


  • The hue of the coral part of the background seems to differ, sometimes becoming salmon pink.
  • A longer version exists where the "SC" zooms out for longer, starting with a silver screen. The logo is also somewhat stretched in this version.

Technique: Computer effects.

Audio: A synth score sounding a little bit like the Entertainment Tonight theme is heard on some shows, which is actually a horn and percussion excerpt from "Energy" by Craig Palmer. Usually, a male announcer says the following, without music:

  • 1983-1990: "A production of the South Carolina Educational Television Network." A faster announcer exists.
  • 1990-1993: "A production of South Carolina ETV"

Audio Variants:

  • A variant had a different male announcer and a different message. This announcer says, "A PRESENTATION of the South Carolina Educational Television Network". This came from a series called Voices & Visions, which used to be broadcasted on the Annenberg/CPB Channel, and was distributed by SCETV.
  • On America's Political Parties, an announcer says "A presentation of South Carolina ETV."

Availability: It can be seen on old tapes of Firing Line and NatureScene. Reruns of NatureScene with this logo appear on The South Carolina Channel, as well as the main channel.

10th ID (1989)

Visuals: On a blue gradient background, there are the words "SC" in orange and ETV NETWORK slanted, and in white. Along with a line under it that’s orange under SC and white under ETV. We also see columns of colored arrows pointing left that are blue, orange, pink, yellow, and green.

Technique: A still graphic.

Audio: An announcer saying “This is WNTV Channel 29 Greenville, South Carolina” or “This is WHMC-TV Channel 23 Conway, South Carolina.”, depending on the station.

Availability: This was only used as a station ID, but has appeared at the end of a News Report on Hurricane Hugo.

Legacy: It is seen as an oddity due to lacking the SC logo that was used for 21 years.

11th ID (1993-2000)

Visuals: There is the same "SC" logo from the previous logos, but in blue, with its parts fused together, and a bit thinner, and set against a background of ghostly "SC" logos that shine and travel downwards, making it look like the logo is "rising". It is positioned next to "South Carolina ETV", in CG Omega.


  • On The Magic School Bus, the logo was in a box against a black background and had "A Production Of" or "Presented by South Carolina ETV" (in yellow) over it.
  • On The Dooley and Pals Show, the logo freezeframes after a second, and then flips away at the end.
  • A long variant exists. There is the same background, but the symbols rising are different. Two shapes that look like parts of the logo join together. Some lines sweep across the bottom of the screen (a la the PBS 1989 logo) revealing the text "South Carolina ETV".

Technique: CGI.

Audio: Each time, the closing music plays over, but sometimes it has its own music or no music. The version with no music has been spotted with two different announcers. One of them is the announcer from Logo 1 saying "A Presentation of South Carolina ETV," while the other is a different announcer saying "A Production of South Carolina ETV." The long variant has a triumphant fanfare and another announcer.

Availability: The full on-screen version of the logo can be seen on NatureScene (Note that Firing Line had no logo after 1992; just the text "South Carolina ETV" against a green marble background). The announcer variants were spotted on Adventures in Scale Modeling and the special The Final Hours: Amelia Earhart's Last Flight. As for "Presented by South Carolina ETV", it can be seen on The Magic School Bus, and is always preserved on home video releases. It also appeared on The Dooley and Pals Show, which some religious stations carry. The long variant is quite rare and can be seen on "From Barbados to Calorina."

12th ID (2000-2003)

Visuals: On a space background with a nebula in the lower left corner, a redesigned version of the previous logo is seen in blue with an embossed effect. The new design has it seperated again, but now is much sharper, now looking like a crescent moon with an extra spike below it. Under it is the yellow text "South Carolina ETV", complete with a drop shadow. During the logo's runtime, a lens flare runs across the screen from the upper right to the lower left corners, while the logo has a reflection going in the opposite direction, and the text also spreads out.

Technique: Computer effects.

Audio: None.

Availability: Seen at the beginning of the 2003 edition of SCETV Reports: The Inauguration of Mark Stanford.

13th ID (2003-2016)

Visuals: On a turquoise water background, 2 lime green stars fade in and start flying around the screen. One of the stars highlights the word "etv" in a turquoise Bodoni font and then morphs into a human figure with its arm up, revealing the text in white. The other star fades out and leaves other stars that fly around above the logo, scattering about. Below the logo, the text "SOUTH CAROLINA" blurs in, with the letters getting closer to each other before stopping.

Variant: There is a version without "SOUTH CAROLINA".

Technique: Computer animation.

Audio: A whoosh followed by a sparkling sound throughout. Sometimes, it's just the end theme.

Availability: Can be spotted at the end of The Winemakers and other pre-2016 ETV shows at the beginning.

14th ID (2014-2018)

Visuals: On a black background, the text "scetvpresents" zooms out and blurs into view, with "scetv" in lime green and the rest in a brown-hued gray color. The logo shines.

Technique: Computer animation.

Audio: Like the previous logo, a whoosh followed by a sparkling sound throughout. Sometimes, it's just the end theme.

Availability: Appears on A Chef's Life.

15th ID (2016-)

Visuals: On a turquoise background with rhombuses on the screen is ETV's current logo, which consists of a blocky drawing of South Carolina and the letters "etv" in a sans-serif font, with the letters "t" and "v" connected, above "PRODUCTION". The rhombuses shine.

Variants: When used locally, the logo appears semi-transparent and on the 2009 PBS background in turquoise. Then, when the background fades to red, more colored dots appear in multiple colors as the logo becomes opaque and the member stations fade in underneath, line by line, and the background switches back to turquoise.

Technique: CGI.

Audio: A short synth tune.

Audio Variant: The local version has some synthesized piano-like music playing while an announcer says "This is ETV".

Availability: Currently used on ETV programming and its member stations.

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