Maine Public Broadcasting Network

From the Audiovisual Identity Database, the motion graphics museum


Background

Maine Public Broadcasting Network is a PBS affiliate that serves the entire state of Maine. It was founded in 1961.



1st ID (1971-1975)


Visuals: There are the words "A Production of Maine Public Broadcasting Network", with an abstract "mpbn" logo below it.

Technique: A still printed image.

Audio: None.

Availability: Seen on In and Out of Maine.

2nd ID (1975-1981)


Visuals: There are the words "Maine Public Broadcasting Network" on a black screen. They move up to make room for an abstract "mpbn" logo in a multicolored font.

Technique: Camera-controlled animation.

Audio: An announcer saying "A production of the Maine Public Broadcasting Network". There also exists a French version of this.

Availability: Seen on shows from the time, such as Woods and Waters, which can be viewed in the American Archive of Public Broadcasting.

3rd ID (1979-1985)


Visuals: There is a live action shot of the Atlantic Ocean on a foggy day. There are some islands and a lighthouse in the background. The name "Maine Public Broadcasting Network" with "Network" underneath is seen in a white slim Helvetica font. The shiny "mpbn" logo is on the bottom of the screen.

Technique: Live-action.

Audio: A somewhat relaxing ocean soundtrack with a foghorn.

Availability: It was seen on In the Kitchen and Maine Arts Magazine.

4th ID (June 17, 1980-1986)


Visuals: The abstract "mpbn" logo zooms in towards the camera. The logo flashes, and the words "Maine Public Broadcasting Network" slide down from the logo and flash in the same fashion.

Technique: Motion-controlled animation.

Audio: An analog synth arpeggio played twice, the second time in a slightly different fashion (taken from the production music track A35 by Don Voegeli from Shorties II). Sometimes, a male announcer says "A production of the Maine Public Broadcasting Network."

Availability: Seen on Field Trip and MPBN 20th Birthday Scrapbook, both videos can also be viewed in the American Archive of Public Broadcasting. The announcer variant was spotted on Maine Stream Jazz.

5th ID (1986-1992)


Visuals: On a gray gradient background, the same logo from the previous logos, but in blue flips in. "Maine Public Broadcasting Network" fades in below.

Technique: CGI.

Audio: A short piano ditty.

Availability: Seen on later episodes of Woods and Waters, which also can be viewed in the American Archive of Public Broadcasting.

6th ID (1992-1999)


Visuals: On a black background, a gray-blue abstract "M" with light turquoise edges sweeps back and turns around 90 degrees stopping in the center. At the same time, the text "Maine Public Television" in a 3D Arial font comes in from the left at a 45 degree angle and positions itself below.

Technique: CGI.

Audio: A short piano ditty.

Availability: It was seen on the 1999 Inauguration of Maine Governor Angus King and True North, which can be found on the MPBN's official YouTube channel.

7th ID (1999-2005)


Visuals: Against a black background, there are three 3D objects. The first one rotates 90 degrees to reveal the abstract "m" from the last logo in a blue-lavender shade. The second object is the word "maine", colored light gray and rotating in 180 degrees. The third object is the PBS circle logo of the time, with the circle and eye also being gray and the head and split being black, rotating in 180 degrees while shifting slightly to the left.

Technique: CGI.

Audio: Same as the last logo, except that it has an extra violin piece at the end.

Availability: Seen on Maine Watch.

8th ID (2005-2016)


Visuals: Against a black background, there's the text "MPBN". The text is colored aqua on the top half and green on the bottom half with the middle being white. The colors are also "warped". Underneath. there's the phrase "Maine Public Broadcasting Network" in white. The "MPBN'" text shines from left to right.

Technique: Fading and wiping effects.

Audio: Same as the last logo, but recomposed with the final note trailing out. The logo also has a female announcer saying "The following is a production of the Maine Public Broadcasting Network."

Availability: Can be seen on HOME: The Story of Maine.

9th ID (2016-)


Visuals: On a black background, two curves on each side of the screen wipe in and come together to form an abstract octagon-like shape. The logo flashes white causing parts of the logo to overlap each other. The top and bottom curves are dark blue and turquoise, while the sides are dark and light green. The text "maine public" is below the logo, with "TELEVISION" below it.

Technique: 2D animation.

Audio: A humming like synthesized theme with chimes. Towards the end, there is a "WHOOSH".

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