WCNY

From the Audiovisual Identity Database, the motion graphics museum


1st (known) ID (1993-1995)

Visuals: Against an American flag backdrop, we see the word " WCNY" (in the same font as the previous logo) in white. Next to it is a white circle with a picture of a tree in it. Next to that is "24", in white and in the same font as "WCNY". The text "TV/SYRACUSE" is below the "Y", the circle, and the "24".

Technique: A still, computerized graphic.

Audio: Just a male announcer saying "This is WCNY-TV, Channel 24 in Syracuse, New York, the television station of The Public Broadcasting Council in Central New York, Incorporated. WCNY-TV operates as a public service to community organizations and individuals presenting cultural and educational programs of a balanced nature on any and all subjects of interest to our Central New York audience. WCNY actively seeks the support of its viewers to maintain the broadcast activities and general programming presented on Channel 24."

Availability: Only used as a station sign-on.

2nd (known) ID (2001?-2007)


Visuals: On a black background is the text "WCNY" in a much simpler font and in white, zoom in from the left of the screen. Then, fire appears on top of the "Y", the flame flashes and leaves a multicolored flame. Then "TV24/", "DIGITAL 25", and "SYRACUSE" fade in one by one, then, "wcny.org" fades in on the bottom.

Variant: Depending on the weather prediction, it would either be snowing, raining, or have the sun shining in the background. This is used when the weather is predicted.

Technique: CGI.

Audio: A five-note piano jingle, followed by a very brief piano chord accompanied with a relaxing synth sounder that is heard for a while, and ending off with four piano notes in a mini scale that repeats once.

Audio Variant: The weather variant has a male announcer saying the weather predictions.

3rd (known) ID (2007-2008)

Visuals: On a black background, a white flash occurs revealing the same logo as before in black on a white background with a tilted floor with the flames seen above the "Y" in gray moving around inside (there are lots of them moving around).

Technique: 2D computer animation.

Audio: A male announcer saying "You're watching WCNY Syracuse."

4th (known) ID (2008-2010)

Visuals: On a black background, many blue triangles appear and spin around while the text "WCNY" (in a bolder font with the "W" in white and "CNY" in blue) appears. The PBS logo is next to it. The text "SYRACUSE" in white and in the same font as "WCNY" is below the text.

Technique: 2D computer animation.

Audio: Same as the previous logo.

5th (known) ID (2010-2014)

Visuals: On a glossy orange background is the same logo featured in the previous logo at the top of the screen. A black transparent semi-circle is at the bottom. The text "Viewers Like You" in white slides in around the edge of the semi-circle.

Technique: 2D computer animation.

Audio: A male announcer saying "WCNY is made possible with the support of viewers like you."

6th (known) ID (2014-2016)

Visuals: On a glossy aqua green background, the same logo from the last 2 IDs appears with the text "Viewers Like You" in white. The camera slowly pans around the logo and text.

Technique: 2D computer animation.

Audio: Same as the previous ID.

7th (known) ID (2016-2021)

Visuals: On a live action video backdrop, the same logo from the last 3 IDs fades in. The text "Viewers Like You" in white fades in below.

Technique: 2D computer animation.

Audio: Same as the last 2 IDs.

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