Eén

From the Audiovisual Identity Database, the motion graphics museum




1st ID (January 21, 2005-December 31, 2006)


Visuals: The ident sequence begin with a live-action clip of a swimming team on a beach. Later, it crossfades to multiple circles circling and sliding into the screen, overlapping each other to form a gray background and a colorful symbol made up of dodger blue, gold, green, purple, and orange circles. In the centre, they form a white color. Shortly before this sequence finishes, "één ieder zijn één" in a stacked, right-aligned format, wipes in next to the logo. The circles continue to slide albeit slowly.

Variants:

  • When the logo was first revealed, a special ident was made to celebrate the occasion: it started with the 2001 TV1 logo on a smoky orange background with its counterclockwise spinning sun. A solar eclipse (represented as a bright ring) slowly covers the logo, eventually revealing the Eén logo inside. The text "TV1 verdwijnt, één verschijnt" fades in below, followed by "vanaf 21 januari".
  • Sometimes, a different live-action clip is used, for example, the people dancing at the boat.

Technique: Live-action and 2D computer animation by BBC Broadcast.

Audio: The audio from the live-action clip, consisting of a group of people cheering and interacting with each other alongside wave crashes. For the animation sequence, a peaceful, six-note echoing chime jingle followed by the narrator reading the ident's tagline.

2nd ID (January 1, 2007-February 1, 2009)


Visuals: Next to live-action footage of people living their normal lives, a large circle expands on the bottom left section of the screen. A white circle pops up on the circle's top left, revealing the "één" text from before, followed by several other circles, either in white or in the ident's designated color scheme, appearing around the logo. Three circles, two in a darker shade of the color scheme and one being smaller and in white, orbit around the logo, the latter of which being quicker than the other. Another circle, being the color scheme's midtone, slowly creeps up on the bottom right section.

Variants: Depending on the ident:

  • The footage is of a man grilling lunch. The circles are set in a green color scheme.
  • Four female friends playing on top of an air vent. The color scheme in this ident is red.

Technique: Live-action and 2D computer animation, which was developed in-house at VRT.

Audio: The sounds of the live-action footage, which may include the people's dialogue. When the logo appears, a 4-note violin jingle plays, with four bips.

3rd ID (February 2, 2009-August 30, 2015)


Visuals: A ball of light slides in from the left to the centre, changing the background color from blue to green. When on the centre, "één" swiftly slides within the ball of light as it slowly flares before quickly expanding and dissolving. This not only causes the text to slide away, but the background color reverts back to its original color.

Variants:

  • The colors of the background may vary.
  • During Christmas time, a variety of snowflakes can be seen floating across the ident. Similar to the above variant, the background color may change.

Technique: 2D computer animation by Gédéon.

Audio: An upbeat guitar jingle.

Audio Variant: For the ident's early years, a different jingle plays, with a voice singing the channel's name in several times.

4th ID (August 31, 2015-September 1, 2019)


Visuals: It starts on a red background. A white line draws a stylized, cursive "een", which covers a majority of the screen where the start and ending of the text leaves the screen. Flying smaller paths are seen entering from the bottom right, swirling around the "e"'s before bursting into acute marks, changing the background to yellow and then green.

Variants:

  • The color changing scheme of the background may vary. It may follow the dodger blue, green, and yellow pattern.
  • Sometimes, the logo is shifted upwards where the end of the cursive is within frame.
  • The logo may appear as a closing variant, consisting of a shrunken version of the logo on the bottom center next to a copyright notice.

Technique: 2D computer animation by Why Not Associates.

Audio: An upbeat, high note jingle comprised of chimes and drum beats.

5th ID (September 2, 2019-April 30, 2023)


Visuals: A cube with rounded edges and only one color zooms out. Once it slows down, the upper face is filled in through a wipe effect and a vertical bar slides in from the cube's left face, resting on the side's top right side. The color filling the upper face slides left, now filling the left of the screen before shrinking, forming the number "1" inside the cube.

Variants:

  • The color scheme for this ident may vary, which includes:
    • A gold background, dark blue cube, and a magenta "1".
    • A gold background, dark teal cube, and a light blue "1".
    • A turquoise background, dark blue cube, and a magenta "1".
    • A turquoise background, dark teal cube, and a light blue "1".
    • A coconut milk background, dark blue cube, and a magenta "1".
    • A coconut milk background, dark teal cube, and a light blue "1".
    • A tan background, dark blue cube, and a brown "1".
    • A light red background, dark red cube, and a brown "1".
    • A light red background, dark blue cube, and a brown "1".
  • During the holidays in 2020, there are snowflakes falling around the logo alongside a gold flame to the logo's bottom right.
  • During the holidays in 2021, the logo is set on a ferris wheel. Next to it is a snowman and four pine trees in the background. It is also snowing during nighttime.
  • In 2021, the ident had a set for the summer season. These idents are themed to:
    • A small backyard swimming pool with a gold hose and a gold-red patterned beach ball.
    • A grill next to a dark blue-white striped umbrella and a dark blue table with two cups and plates containing shish kabobs.
    • A football stadium in the centre of its entrance, complete with sidewalks.
    • A glass cup containing watermelon juice and a black-white striped straw. The object is on top of a turquoise table.
    • An ice-cream sundae with an assortment of flavors and blueberries on top of a red table. It is next to three cut oranges, a spoon, and a bowl full of blueberries.
    • The ocean floor. A crab is next to the logo and there are brown rocks around.

Technique: Flash animation by Hello Charlie.

Audio: A three-note, lofi jingle.

Audio Variant: On the summer idents, an upbeat lofi soundtrack plays that starts with a series of descending notes, drumbeats, and claps.

TV1
Eén
VRT 1
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