From the Audiovisual Identity Database, the motion graphics museum


WTCI is a PBS affiliate located in Chattanooga, Tennessee. It was first formed in March 1970, around the last stages of the NET network.

1st (known) Logo (1995-2000)

Visuals: On a computer-generated backdrop of a sunset complete with a melon-colored horizon, a blue sky and a lake, there is a periwinkle glass rectangle fly out from the left and then it settles upwards (sort of like in the CBS/Fox Video "Stairways/Bleachers" logo). On it are the letters "WTCI" in the Times font. Then, the rectangle shines and disappears, leaving the "WTCI" letters, which turn eggplant as an oil scribble of a rainbow zooms in underneath and "TV 45" appears on it. Then as the logo shines, the words "YOUR FAVORITE PUBLIC TELEVISION STATION" appears underneath all that.

Technique: Unknown.

Audio: A calm flute/piano/oboe version of the first few bars to PBS' "Just Watch Us Now" stinger. A male announcer says "You're watching WTCI TV 45, your favorite public television station. Serving for Chattanooga, Cleveland, and Athens". Sometimes, the last 2 cities are rephrased as "Walden and South Pittsburgh".

Availability: Seen as a local ID, though, without announcer, may have been used as a national program header.

2nd Logo (1996-1998)

Visuals: On a periwinkle-tinted backdrop of bubbles, there is a giant yellow rhombus that reads "Spin again on" in a purple Impress font with the WTCI logo (the letters "WTCI" in a white Times font with "TV 45" and a rainbow-colored oil scribble below it and "CHATTANOOGA" under everything else in the Johnston font) below it. On the corners of the rhombus are the PBS P-Heads in purple. Taking up most of the background is a folded board game, colored red with a big green "flash"-like graphic on it and "GAME" in a dark red futuristic font on it.

Technique: A still, computerized graphic.

Audio: Only a male announcer saying "This is WTCI, Chattanooga". Sometimes, it's silent.

Availability: Used as a local ID.

3rd Logo (2006-)

Visuals: On a black background, we see part of the screen light up, showing part of the WTCI logo. This "light" moves, illuminating other parts of the logo before fading away.

Technique: CGI.

Audio: None.

Availability: Currently used.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.