KVIE

From the Audiovisual Identity Database, the motion graphics museum

Background

KVIE is a PBS affiliate located in Sacramento, California.



1st ID (1975-1979)

Visuals: The screen pans up from a lake with trees on the shore at sunset, with the text "A PRODUCTION FROM" and "SACRAMENTO CALIFORNIA" near the bottom right side. A yellow KVIE logo, in a Pac-Man-esque font slides in from the left, and "A PRODUCTION FROM" slides up, as the screen pans up from the lake.

Technique: 2D computer animation.

Audio: Unknown.

Availability: This made an appearance on KVIE's 50th anniversary special.

2nd ID (April 24, 1979-1986)


Visuals: Over a blue background, the logo starts with the word "KVIE6" in the same font as before, but the "I" is capitalized, and "Sacramento/Stockton" is below. All the text is outlined yellow and colored black. The logo stays there for 4 seconds, before fading out.

Technique: A still, computerized graphic.

Audio: A rapid 6-note Moog arpeggio plays, then repeats itself. "Echoes" of the theme begin playing at various times over it. As the logo begins to fade out, another copy of the theme, pitched up an octave, begins to repeat as well. This is actually the 12th track of Sound Patterns in Oscillations 4 by Don Voegeli.

Availability: Seen on Leo Buscaglia's The Art of Being Fully Human.

3rd ID (April 24, 1980)

Visuals: Over a red fabric-esque background, the logo starts with the KVIE logo from before fades in and flashes in slowly. The difference here is the number "6" is absent, the logo is smaller, and the logo is completely white.

Technique: Analog computer animation.

Audio: Same as the first WJCT logo, but high pitched.

Availability: Seen on Speaking of Love.

4th ID (April 24, 1980-1984)

Visuals: There is the word "KVIE" in a diffrent font with the word "Sacramento" below in Helvetica are on a red background (either dark or bright), stays there for almost 6 seconds before fading out. And both the text are in white.

Technique: A still, computerized graphic.

Audio: An announcer says: "A presentation from KVIE, Sacramento".

Availability: Seen on some Leo Buscaglia's productions for KVIE.

5th ID (June 11, 1984)

Visuals: There is the word "KVIE" in the same font before, in silver and 3D (that's looks like a piece of carton), fades in on a blue background. And when the "KVIE" word shines, the word "SACRAMENTO" in blue, Helvetica and in a white outline, fades in.

Technique: Analog computer animation.

Audio: None.

Availability: Seen on the Leo Buscaglia production, Loving Relationships.

6th ID (1986-1995)

Visuals: Set on a purple background, there is a purple circle being drawn in counter-clockwise, then a much lighter circle of the same color is drawn in the same direction, and the word "SACRAMENTO" appears. "KVIE" in a Haettenschwelier font then fades in, and the logo shines.

Technique: Simple early CGI that is bringing out accuracy.

Audio: A loud Moog synthesizer bass note that almost sounds like the beginning of the first Cannon-VMP logo's jingle.

Availability: Should be on very old California's Heartland episodes from the George Reading era. It also appeared on Fit or Fat specials.

7th ID (1995-November 4, 1999)

Visuals: On a green background is a puple/cyan triangle and the text "A Production of" in blue sliding in, followed by "KVIE" and "SACRAMENTO". The logo then fades out.

Technique: CGI.

Audio: A piano theme with an announcer.

Availability: Seen at the end of KVIE documentaries at the era.

8th ID (November 5, 1999-2003)

Visuals: On a blue background, there are the letters "KVIE" flashing in one-by-one and settling on a triangle. Then, the word "SACRAMENTO" fades in and shines, before the logo fades out.

Technique: 2D digital animation.

Audio: A drum-beat, followed by a two-note synth theme with a laser-zap.

Availability: Seen at the end of KVIE documentaries.

9th ID (2003-2006)

Visuals: On the background similar to the 2002 CPB logo and with letters is the blue word "KVIE with the P-Head circle logo next to it. A flash, draws a curved comet inside the "V", slowly.

Technique: 2D computer animation.

Audio: Same as the previous logo.

Availability: Seen at the end of KVIE documentaries.

10th ID (2006-2008)

Visuals: On a dark blue background, there's the previous "KVIE" logo tilting and shining.

Technique: 2D digital animation.

Audio: Same as before.

Availability: Seen at the end of KVIE documentaries.

11th ID (2008-2019)

Visuals: Over a blue-white-purple background, the logo starts with the text "KVIE" panning, shining and zooming. The comet is drawn inside the "K".

Variant: Sometimes, the logo would zoom faster.

Technique: 2D digital animation

Audio: Same as before.

Availability: Unknown [Examples?]

12th ID (2019-)

Visuals: Over a blue background, the logo starts with the P-Head circle logo moving to the left to reveal the text "PBS KVIE".

Technique: 2D digital animation.

Audio: Same as before.

Availability: Unknown [Examples?]

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