TV Globo

From the Audiovisual Identity Database, the motion graphics museum


TV Globo, formerly called Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo, being by far the largest of its holdings. Globo is the largest commercial TV network in South America and the second-largest commercial TV network in annual revenue worldwide just behind the American Broadcasting Company and the largest producer of telenovelas. Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Estúdios Globo, located in Jacarepaguá. It is composed of 122 owned and affiliate television stations throughout Brazil plus its own international networks, Globo TV International and TV Globo Portugal. In 2007, Globo moved its analog operations to high-definition television production for digital broadcasting. TV Globo is one of the largest media companies in the world and produces around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil. Through its network, the broadcaster covers 98.6% of Brazil's territory. Recognized for its production quality, the company has already been presented with 14 international Emmys. The international operations of Globo include seven pay-per-view television channels and a production and distribution division that distributes Brazilian sports and entertainment content to more than 190 countries around the world. In Brazil, TV Globo presently reaches 99.5% of potential viewers, practically the entire Brazilian population, with 122 broadcasting stations that deliver programming to more than 183 million Brazilians. The network has been responsible for the 20 most-watched TV programs broadcast on Brazilian television, including Avenida Brasil, a 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.

ID (December 1, 2021-)

Visuals: On a differently-colored gradient background, a white Globo logo, now softly shaded with light blue tones and now having a mixture of different colors rather than a rainbow flag, zooms out from the left and revolves around to its backside, revealing that the gradient was actually the screen color and the background becomes a different gradient mix. That animation repeats with the prior gradient getting revealed as the background this time, and then the previous logo becomes the sphere inside of a larger, properly centered Globo logo upon the second gradient as a background. Then, the color schemes quickly invert with each other before switching back to the regular color scheme, in time with the "Plim-Plim". The gradients continue to cycle and revolve around.

Trivia: The gradients in the logo's interior represents the programming the network has:

  • Pink/red/orange represents its general entertainment programming (Conversa com Bial, Caldeirão com Mion, Vale a Pena Ver de Novo, Um Lugar ao Sol, etc.).
  • Pink/orange/yellow represents its light entertainment programming (Mais Você, Encontro com Patrícia Poeta, etc.).
  • Cyan/blue/light blue represents its news (Jornal Nacional, Bom Dia Brasil, Jornal da Globo, etc.) and current affairs (Globo Repórter, Profissão Repórter, etc.).
  • Blue/magenta/purple represents its films (Corujão, Sessão da Tarde, Domingo Maior, etc.) and series (Cine Holliúdy, Sob Pressão, etc.).
  • Green/lime green/turquoise represents its sports (Futebol na Globo, Vôlei na Globo, etc.) and sporting newscasts (Globo Esporte, Esporte Espetacular, etc.).

Variants: The gradient backgrounds are:

  • Pink/red/orange and magenta/purple/light blue.
  • Blue/green/yellow and magenta/purple/light blue.
  • Inversion of pink/red/orange and magenta/purple/light blue.
  • Inversion of blue/green/yellow and magenta/purple/light blue.
  • Pink/orange/yellow and cyan/blue/light blue.
  • Inversion of pink/orange/yellow and cyan/blue/light blue.

Technique: CGI by BEELD.motion with the Globo in-house team.

Audio: A new rendition of the "Plim-Plim" jingle, which starts with ethereal wind sounds that eventually build up into the jingle.

Availability: It officially debuted on-air on December 1, 2021 during Jornal Nacional, and appears as both a break bumper and as a bumper before programming.

Rede Globo
TV Globo