Hulu

From the Audiovisual Identity Database, the motion graphics museum

Background

Hulu is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake until 2024. Launched on October 29, 2007, it offers a library of films from 20th Century Studios, Searchlight Pictures and other third-party companies and television series from networks such as ABC, Comcast's NBC, or FX Networks, as well as Hulu original programming.



1st logo (2007-2014)

Visuals: On a white-light gray gradient background, many clips of TV shows and movies (Notably 30 Rock, Bionic Woman, 24, American Dad and Family Guy etc.) that turn green zoom out to form the Hulu logo. The text "Watch your favorites. Anytime. For free." fade in above the logo. Later the text "hulu.com" fade in below the logo.

Variant: Later on, the logo appears still.

Technique: 2D computer animation. None for the later variant.

Audio: The end of the video, but earlier on it's the same as the Hulu jingle at the time.

Availability: So far, seen on its YouTube videos at the time. One example is American Dad - Physical Evidence.

2nd Logo (2011?- )

Visuals: In the credits of a show or film, there is the Hulu logo in white, with an ® registered trademark symbol at the top right of the logo. Below the logo is the text "Distributed by Hulu, LLC" in whatever font the credits use.

Variants:

  • A version exists where the logo is not in-credit and is much bigger.
  • A red variant exists.
  • Sometimes, there is a full stop at the end of the distribution text.
  • Another version exists where the text says "Distributed in the United States by Hulu, LLC".

Technique: A still, digital graphic.

Audio: The end theme of the show. In some cases, it's silent.

Availability: Seen at the end of many Hulu originals, though not all of them use this logo.

3rd Logo (2017)

Visuals: On a black screen, a multi-colored line is drawn. Then the line opens, revealing the Hulu logo and a background that shifts between purple and blue colors before settling on a green background.

Technique: CGI designed by Troika Design Group.

Audio: A calm relaxing harp and a whoosh when the line opens.

Availability: Only seen after Hulu commercials.