Border Television

From the Audiovisual Identity Database, the motion graphics museum

NOTE: You can see some of the Border Television idents here.




1st ID (September 1, 1961-August 31, 1971)


Visuals: On a black background, we simply see a symbol that looks like a stylised "B" but which also supposedly represents the station's broadcast area (Cumbria and southern Scotland), with the words "Border Television" in Helvetica below.

Variant: At the beginning of some shows, "presents" can be seen below.

Technique: A still, printed image.

Audio: Usually none, though sometimes there is an announcer reading out official ITA information.



2nd ID (September 1, 1971-September 1, 1989)


Visuals: On a blue background, we simply see the Border symbol and the words "BORDER TELEVISION", again in Helvetica, in a rectangular box with rounded corners.

Accompanying clock ident: The clock has a white colour to it and has dots to represent the hours (larger ones for the cardinal hours), while on a black square. The top is dominated by a blue rectangle with the Border symbol on the left, the text "Border Television" on the top, and a underline extending from the symbol's own line.

Variant: Initially, the word "COLOUR" would be present below the box.

Technique: A still, computerized graphic.

Audio: None.



3rd ID (September 1, 1989-September 1993)


Visuals: See ITV.

Variant: A still version with both the 1989 ITV logo (except for the triangle) and the BORDER text in white exists for some junctions.

4th ID (September 1993-September 1994)


Visuals: On a cloudy grey background, the "B" symbol from before (now tinted light blue) unfolds horizontally. The word "BORDER" in Book Antiqua Italic then unfolds in a similar fashion, letter by letter.

Technique: 2D computer animation by Liquid Image in Glasgow.

Audio: Same as the previous logo, but edited slightly.


5th ID (September 1994-November 7, 1999)


Visuals: The "B" symbol, now in 3D, flies onto the centre of the screen. The "BORDER" text, in the same font as before, zooms into view letter by letter.

Variants: The ident featured several backgrounds during its run:

  • 1994-1995: A blue, rocky background.
  • 1995-1999: A rippling water background. From this point onwards, the "BORDER" text is rendered in 3D.
  • 1995-1999: An abstract blue background with rotating gears.

Technique: CGI by Liquid Image.

Audio:

  • 1994-1995: Same as the 4th logo.
  • 1995-1999: A more soothing rearrangement of the 1989 ITV logo's music.
  • 1995-1999: A formal sounding tune played on a horn.


6th ID (November 8, 1999-October 27, 2002)


See ITV.

External Links