Visuals: There is the text "Educational Film Exchanges presents", "Educational Pictures presents", or "E.W. Hammons presents" at the top of the screen followed by the name of the short. At the bottom of the screen, there is a drawing of a genie's lamp with smoke coming out of it, and written above it in cursive are the words "Educational Pictures" connected to the smoke. At the bottom of the lamp, the words "THE SPICE OF THE PROGRAM" are below the lamp. Then the logo appears full screen with a real photo of a lamp and above the lamp, "Educational Pictures" is written out, and the slogan "The Spice of the Program" is placed below.
Variants:
- Most of the time, the logo is still.
- During the sound era of movies, the film's production number is added underneath the logo, sometimes within a box.
- The placement of the number, particularly if it is within a box, is above the company's slogan.
- The appearance of the lamp may vary.
- Some films such as Blue Blackbirds have a 2D lamp with black as its primary shading color.
- Some movies from 1937 have a curvy lamp with a lot of shine on its edges and most of it is colored black.
- On ''Movie Town, the lamp is flat and stylized.
- The Bees' Buzz features a detailed lamp with shading.
- The Boudoir Butler has a gray lamp with outlined, white shading.
- On Miss Lonely Hearts, the text is thin and the lamp, with no shading, has detailed outlining.
- Sometimes, the logo is superimposed into the final shot of the end credits, adding a transparent effect to itself.
- On Half-Baked Relations, the lamp is hardly visible.
- On Hillbilly Love, the logo has a shadow facing the bottom right and the production number, against a black box, is placed in between the company name and the lamp.
- An ending variant exists where the lamp is dark and blends within a dark gray background. "The End" is placed above the lamp and the company's full name "Educational Film Exchanges, Inc." is on the bottom of the screen.
Technique: Traditional animation.
Audio: The theme to whatever short or cartoon is playing.
Availability: Can be usually seen after the opening credits of the film, which includes its occasional appearance on PBS's Matinee At the Bijou. One of its earliest appearances was on Reno or Bust.
- The animated variant was prevalent in the 1920's and appeared on Reno or Bust, Air Pockets, and The Iron Mule, among others.