Time-Life Kids

From the Audiovisual Identity Database, the motion graphics museum


This was the children's division of Time-Life Video.

1st Logo (1994-1998)

Visuals: On a black background, there is a cube in a 3D perspective with a red top. The Time-Life logo is on the left of the cube while "KIDS" in a blue section is to the right. A small white trademark symbol is next to the right section of the box.

Technique: A still graphic. This was designed by Hatmaker Films in Boston, MA.

Audio: The closing theme of the program.

Audio Variant: On the Beginner's Bible VHS series, the logo has the tail end of the Jumbo Pictures logo music.

Availability: Seen on children's releases from the period such as The Beginner's Bible.

2nd Logo (1998-2002)

Visuals: On a gray background, the Time-Life Kids logo bounces and comes into view, while a spotlight follows it. Then, it jumps while emitting sparkles; when the camera zooms out, it shakes and launches various rainbow sparkles from the top. At the end, the camera zooms in to reveal the finished product, with the red top having a star nebula, the logo having brighter colors and "KIDS" being in a different font. Also, the spotlight is colored yellow.

Technique: CGI.

Audio: A deep musical box theme with a patriotic timpani rhythm. Follwing this is a fantasy music crescendo with various sparkles and a mystical flute section. It ends with a deep seven-note organ theme.

Availability: Seen on children's releases from the period such as Animal Alphabet, The Big Comfy Couch, and The Adventures of Paddington Bear.

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