Discovery Channel Multimedia

From the Audiovisual Identity Database, the motion graphics museum


Background

Discovery Channel Multimedia was an interactive division of Discovery Channel, which was used throughout the 1990's.

1st Logo (1994-Early 1996)


Visuals: On a dark background, a flipping CD flies in and settles in the bottom of the screen. The CD turns into a semicircular red sun, and the Discovery Channel name fades in around it, forming a plain CGI version of the 1987-1995 The Discovery Channel logo.

Technique: CGI.

Audio: The same tribal theme used in The Discovery Channel idents at the time, with the beginning part looped a few times.

Availability: Seen on Operation Weather Disaster and Big Job.

2nd Logo (March 31, 1996-1997)


Visuals: On a dark background, a sequence of texts in different languages appears in rapid succession, all saying "EXPLORE YOUR WORLD" (Discovery Channel's slogan at the time). The languages follow in this order:

  • Spanish: "DESCUBRIENDO EL MUNDO" (Discovering the World)
  • Arabian: "تعرفي على العالم حولك" (Learn about the World around You)
  • French: "REGARDS SUR LE MONDE" (Views on the World)
  • Portuguese: "DESCOBRINDO O MUNDO" (Discovering the World)
  • German: "AUF ENTDECKUNGSKURS" (On discovery course)
  • Hebrew: "העולם אצלך בבית" (The World in your house)
  • Italian: "SCOPRIRE E CONOCERE" (Discover and know)
  • Indonesian: "JENDELA DUNIA ANDA" (Your Window on the World)
  • Norweigan: "SLIPP VERDEN INN" (Release the World In)
  • Japanese: "探険、 ふしきの世界" (Explore the mysterious World)
  • Danish: "LÆR VERDEN AT KENDE" (Getting the World to know)
  • Dutch: "BRENGT DE WERELD BIJ JE THUIS" (Bring the World at your home)
  • English: "EXPLORE YOUR WORLD"

After "EXPLORE YOUR WORLD", five mulberry circles of ascending size surround the "O" in "EXPLORE", with a red dot moving on the fourth circle (representing an electron). "EXPLORE YOUR WORLD" fades out and the circles fade to a CD, then a compass, and finally the Earth with the Discovery Channel name around it. Finally, "MULTIMEDIA" flies in below the logo with a red line behind the globe.

Technique: Mostly 2D computer animation with some CGI effects.

Audio: A dark piano melody, followed by some technological sounds (i.e. beeps and synth sizzles), which ends with a 3-note synth piano fanfare (a standard music cue used by Discovery Channel at the time).

Availability: It can be seen on Savage: The Ultimate Quest for Survival, Byzantine: The Betrayal, Evolution: The Game of Intelligent Life and Invention Studio.

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