Nick On Demand

From the Audiovisual Identity Database, the motion graphics museum


Nick On Demand is Nickelodeon's video-on-demand service, which is available on most subscription providers. It carries Nickelodeon's live-action, animated and preschool programming. Nick at Nite has no on-demand service due to daypart-defined contractual limits for its programming, as its programs are exclusive to an evening timeslot.

1st Logo (September 24, 2005-September 28, 2009)

Visuals: Over a striped green background is several blocks fly to the center of the screen, while a live-action hand with what appears to be a remote (with buttons of characters) alongside a version of Nickelodeon's splat logo, but it only has the words "NICK" on it. The hand hits the top right part of the remote, causing the blocks to move together to reveal that they have a part of a Nickelodeon character. The hand with the remote, this time with sections with a Nickelodeon character (Zoey Brooks (played by Jamie Lynn Spears) from Zoey 101, and Drake Parker (played by Drake Bell) from Drake & Josh, etc.) it hits the square in the top right corner again, causing the blocks to form into a square and change into the Nick on Demand logo (which is the same Nickelodeon logo from the remote and the words "ON DEMAND" in a '70s-esque font, with "ON" being on top of "DEMAND" and the "M" and "N" in "DEMAND" are connected).

Technique: A mix of 3D animation and 2D animation.

Audio: A person saying "This is Nick on Demand", followed by a remix of the 1985 "Nick Nick Nick" jingle.

2nd Logo (September 28, 2009-March 11, 2017)

Visuals: On a white background, the 2009 Nickelodeon logo (which is just shortened to "Nick") appears up close and scrolls to the left. Then it zooms out revealing "On Demand". Then the logo finishes.

Variant: On the Spanish-langauge version of Nick On Demand, the words "En Español" appear below "On Demand".

Technique: 3D animation.

Audio: Behind a dramatic backbeat, there is an announcer say, "This is Nick on Demand!". On the Spanish version, another announcer says "¡Es Nick on Demand, en español! (This is Nick on Demand, in Spanish!)".

Availability: the Spanish version will show up on past Spanish-dubbed episodes of TV shows (which still remain intact).

3rd Logo (2016-March 11, 2017)

Visuals: On an orange background, there is a computer with one of Nickelodeon's then-current IDs in it. Then a tablet appears with another then-current ID in it. After that, a phone appears with another ID. Then two smaller phones appear, the first one having Groucho glasses, while the other one has a superhero, cat-type mask with a paper flower. Then the logo cuts to black.

Technique: Mostly live-action by The Young Never Sleep.

Audio: The last part of the then-current Nickelodeon jingle used at the time.

Availability: It was common before the 2017 rebrand, but was replaced with the 6th logo.

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