Mango Mass Media

From the Audiovisual Identity Database, the motion graphics museum


Background

Mango Mass Media is an Indian film and audiovisual distribution company headquartered in Hyderabad, Telangana. It is one of the leading companies in the Telugu media licensing and distribution business.

Logo (2010s-)

Visuals: On a yellow background, a TV in the form of a mango shell, having two antennas and a screen consisting of a color bar testcard, falls down into the center and shakes a little. The antennas keep on moving for a while, while the orange letters of "mango" appear one-by-one moving vertically. Once "mango" settles, the smaller words "mass media" appear one-by-one in a vertical swinging fashion.

Technique: 2D CGI.

Audio: A hip hop/breakbeat theme with bass and synthesized brass which starts and ends abruptly.

Availability: It is seen on various Telugu films, including recent releases like Balagam, and can be seen on streaming prints of older movies such as Anukokunda Oka Roju.

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