Reliance Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Reliance Entertainment is a production and film-financing company originally based in India, and is a subsidiary of the Indian conglomerate Reliance Anil Dhirubhai Ambani Group. The company was founded on February 15, 2005, as two entities, namely Reliance Big Entertainment and BIG Pictures (not to be confused with the American company name). In 2009, the two companies were merged into Reliance BIG Pictures, and the company's name was changed to Reliance Entertainment the following year. They currently have a 20% investment in Amblin Partners.


BIG Pictures

Logo (2008-2009)


Visuals: On a red background, there is a red and white rectangle. In the rectangle is the word "BIG" (in CGI), and in the white is the word "Entertainment". It zooms out as the byline "Reliance Big Entertainment Anil Dhirubhai Ambani Group" zooms below the logo.

Variant: There's a variant where the logo is noticeably darker.

Technique: 2D animation.

Audio: None.

Availabilty: First seen on Hulla.

Reliance BIG Pictures

Logo (2009-2010)


Visuals: Over a black background is the background shines, and then some rectangles appear to form into a big box that has the logos of Reliance Anil Dhirubhai Ambani Group (which consists of the text "ReLIΛNCe". The "Λ" has a red triangle in it) and BIG Pictures.

Technique: CGI.

Audio: An Indian-style theme (which is Reliance's signature jingle) with synths, drumbeats, a whoosh sound and a woman singing.

Availability: Found on films produced and distributed by this company like 3 Idiots and Kites.

Reliance Entertainment

1st Logo (2011-2013)


Visuals: On a black background, there is a gradient version of the Reliance logo. The rectangle slowly zooms in and shines. "Entertainment" fades in below the rectangle.

Variants:

  • There is a variant where the rectangle is smaller with the byline that reads "A Reliance Entertainment Release" fading in after the shines are gone.
  • On Osthe: The Mask (2011), the rectangle is purple and has an unusual size.
  • On the Harry Potter and the Deathly Hallows - Part 2 VCD and on all 2011 DVDs and Blu-rays, "Entertainment" is replaced by "Home Video" and it is squished.
  • On the trailer of Krishna Aur Kans, when the logo is zooming and the word "Entertainment" appears below the logo, the logo freezes.
  • On Krishna Aur Kans, "Entertainment" is replaced by "Animation".
    • On the end of the film, there's a still version with the byline "A Reliance Entertainment Worldwide Release".
  • On Jesus Henry Christ, the logo has a lighter tint, is less detailed and the logo doesn't shine.
  • On DVDs and Blu-rays from 2012 to 2015, "Home Video & Games" replaces "Entertainment". This can be seen on various DVDs and Blu-rays released in India, such as Luv Shuv Tey Chicken Khurana, Real Steel, 1920: Evil Returns, Lincoln, Entertainment, Fury, Need for Speed, Dredd, Now You See Me, Kick, Prisoners, Race 2, O Teri, Heropanti, The Lunchbox, Only God Forgives, PK, and Delivery Man among others. The last DVD or Blu-ray to have that logo might be ABCD 2.

Technique: CGI.

Audio: Same as the Reliance BIG Pictures logo, but extended. Also, the whoosh sound is removed and the woman's voice is replaced by a male chorus singing wordlessly.

Audio Variants:

  • The "Home Video" variant has a slowed-down version of the Reliance jingle with more synths.
  • On Dredd, a creepy rising synth with scraping sounds is used instead of the normal music.

Availability: Found on films produced and distributed by this company, and it is also seen in full on the company's movie trailers.

2nd Logo (December 14, 2013-)


Visuals: At dawn, the screen pans out from an ocean and zoom by a cable-stayed bridge. The sun appears, revealing a red tower shaped like the shape under the "Λ" in the 1st logo. As the screen zooms slowly onto the roadway is 2 more towers like the first one. We get on the highway and zoom out to see some cables. A sunburst occurs and a silver abstract "Λ" is seen as "RELI NCE" flips in beside the "Λ". The sunburst dies down and "ENTERTAINMENT" appears below the company name.

Trivia: This was designed by Filmograph. It was DreamWorks Pictures, not Reliance, who commissioned the new logo. The use of a bridge is symbolic of the close relationship between the two companies.

Variants:

  • A still version was seen on some films.
  • On The House with a Clock in its Walls, it has a slight tint of yellow. It cuts out early after it forms as usual.
  • On 1917, it is blue-tinted and starts when the first tower is revealed.
  • On some movies, such as Bridge of Spies and Come Play, the logo is sped-up.
  • On The Fabelmans, the logo's first seconds are cut.

Technique: CGI outsourced by Filmograph to Run, Kick, Shout!.

Audio: A majestic reorchestrated version of the Reliance jingle, with repeating synth piano notes at the end. Composed by Ramin Djawadi.

Audio Variants:

  • On Walking with Dinosaurs, the first film to use this logo, the fanfare sounds a bit reorchestrated.
  • On The House with a Clock in its Walls variant, tick-tocking sounds are heard over it (referencing the film's title). The bell starts tolling to sync with the logo cutting to black and the following opening credits.
  • On some other movies (including the 1917 variant), the opening theme of the movie is used.
  • Most movies such as The Fifth Estate have the logo silent.
  • Some movies such as Vampire Academy use the opening theme of the film.
  • On early movie trailers with this logo, it is silent.
  • On Easter Sunday, the first seconds of the fanfare are cut, and starts at the beginning of the logo, making it off-sync to the logo. Once the text appears, the opening voiceover starts.
  • On The Fabelmans, it is again cut short, only that it syncs to the animation.
  • On The Last Voyage of the Demeter, the ending part of the fanfare trails off into the film's opening theme.

Availability: Was first seen on Walking with Dinosaurs (2013) and was later seen on American films co-produced by this company since 2013 such as Bridge of Spies, The BFG, The Light Between Oceans, and Office Christmas Party, among others.

  • It also appears on its own movies that they also produced such as Viceroy's House, Te3n, Simmba and Commando 3, among others.
  • It also appears on Indian theatrical prints of films produced by Amblin Partners and Participant Media such as Green Book, where it is also seen on Pakistani and Indonesian prints.
  • It also appears as a de-facto home video logo on Indian DVDs and Blu-rays starting in late 2015 and ending in early-to-mid 2019, such as Brothers (2015), The BFG, The Light Between Oceans, Bridge of Spies, Point Break (2015), Gods of Egypt, The Hateful Eight, Deepwater Horizon, London Has Fallen, Criminal, Paddington 2, Sicario, The Choice, John Wick: Chapter 2, Den of Thieves, Kapoor & Sons, 7 Days in Entebbe, Viceroy's House, Te3n, All the Money in the World, Jagga Jasoos, Dangal, Valerian and the City of a Thousand Planets, Hostiles, Aftermath, Moonlight, The Nice Guys, Dear Zindagi, Commando 2, Ratchet & Clank, Suburbicon, Howl, Train to Busan, Shut In, The Commuter, Andhadhun, Poster Boys, and Romeo Akbar Walter among others.

Unused Logos

1st Unused Logo (2012)


Visuals: On a blue space background, there is a lot of explosion-like fire come in and form together. The flames meet in the center, causing a pulse that makes the "ReLIΛNCe" text in its traditional font fold out, the "Λ" getting formed by what remains of the flare. It zooms out slowly as "ENTERTAINMENT" appears below the company name.

Technique: CGI by Vitamin Pictures (which has since been acquired by Carbon).

Audio: A bombastic fanfare and some flare sounds at the beginning.

Availability: The logo was once available to watch on Vitamin Pictures' website. However, the original Vimeo link containing the logo appears to have been deleted, possibly after the aforementioned acquisition of Vitamin Pictures. With the introduction of the 2013 logo, it seems to be unused.

2nd Unused Logo (2014)


Visuals: On a black background, there is a camera. Then when the camera shines, a part of the camera flies out in between the text "RELI NCE" to form into "RELIΛNCE". The text turns from black to blue and red, as "ENTERTAINMENT" appears below the logo.

Technique: CGI, again outsourced by Filmograph to Run, Kick, Shout!.

Audio: A dreamy tune.

Availability: This was a concept pitch for a new logo for the company, and it went unused as Reliance ended up choosing to use the Bridge concept over this one.