Marvelous

From the Audiovisual Identity Database, the motion graphics museum


Background

Marvelous Inc. is a Japanese multinational corporation, primarily focusing on video games and anime, as well as publishing and TV shows. It was formed in 1997 as Marvelous Entertainment Inc., and merged with AQ Interactive and Liveware to become MarvelousAQL in 2011. It changed to its current name in 2014.

Marvelous Entertainment

1st Logo (1999-2003)

Visuals: On a black background, a red wireframe of the "MMV" letters is seen zooming out while spinning to the left, along with a bubbling mass of dark blue slime behind it. In the background, various phrases set up in curled patterns revolve around in rainbow colors, translucent white Marvelous Entertainment logos spin all about, and 2 translucent sets of words, each in a futuristic font, cycle through the following words while rumbling: "MORE", "MUSIC", "PEACE", "SPECIAL", "STYLE", "VIBRATION", "COOL", "DEEP", "LOVE", and "MARVELOUS", in that order. The top right set are white with pink dots, while the bottom left is black with no visible dots. The logos and phrases disappear, leaving white specs that float briefly before they fade out along with the words. The letters then settle in the center as the blob splits off into several bits and fly off-screen, the letters change into a light blue color, and cyan lightning bolts through the logo from the left. The letter than glow and fade to a 3D white version, as "Marvelous Entertainment Inc." fades in below. All of this happens in the span of 3 seconds.

Variants:

  • On commercials, the URL "http://www.mmv.co.jp" is usually seen when the name fades in.
  • At the end of some releases, the letters are in 2D, larger, and semi-transparent with a drop shadow. Above, "Marvelous Entertainment Inc." is seen in a different font on top, and at the bottom, the URL "http://www.mmv.co.jp" can be seen. All of this takes place on a black-hot pink gradient background.

Technique: CGI.

Audio: An electronic male voice says "Marvelous Entertainment" in a monotonous, low-pitched voice. Beeping noises can be heard as well, ending with a "swish" noise when the logo is shocked by lightning.

Availability: Seen on home video releases from them, like Hunter × Hunter (1999), and at the end of commercials of their products.

2nd Logo (2000-2011)

Visuals: On a white background, the handwritten letters "MMV" are seen, along with the text "Marvelous Entertainment Inc." below it.

Variants:

  • From 2001-2003, the letters had a drop shadow and were thicker.
  • The size of the logo usually differs.
  • From 2003-2007, the name read "Marvelous Interactive Inc.", as Marvelous bought out Victor Interactive (formerly Pack-In-Video) in 2003.
  • On Shin Kisekae Monogatari, the letters shimmer with rainbow colors for a second.

Technique: A still digital graphic.

Audio: None. On GBA games from 2001-2003, an ascending chime can be heard.

Availability: Seen on several Marvelous games for the GBC, GBA, and DS, as well as console games until 2007.

  • The regular version appeared on Muteki Ou Tri-Zenon, Love Hina Advance, Chobits for GBA - Atashi Dake no Hito, Sister Princess RePure, Rune Factory 2, KiraKira Taiyou to Nakama-tachi, Harvest Moon - Frantic Farming, Rune Factory 3, Bokujou Monogatari - Futago no Mura, among others.
  • The alternate version appeared on Shin Kisekae Monogatari, Bokujou Monogatari Oh! Wonderful Life, Bokujou Monogatari DS, Kawa no Nushi Tsuri 3 & 4, Rune Factory - A Fantasy Harvest Moon, Bokujou Monogatari Kimi to Sodatsu Shima, among others. It also plasters the Victor Interactive logo on some reprints of their titles, like Samsara Naga 1x2.

3rd Logo (2003-October 2007)

Visuals: On a black background with various blue/white particles being pulled towards the center, various white pieces tumble in from off-screen, with motion trails following them. When they meet in the center, they form the Marvelous Entertainment logo in white, and the sparkles, as well as various "MMV" letters vanish in a flash. The "MMV" shine with a rapidly-changing lens flare.

Variants:

  • Sometimes, the same URL from before is seen.
  • At the end of releases, the logo is still and the URL is present below.

Technique: CGI.

Audio: A more human-sounding male voice says "Marvelous Entertainment", with a rather deep tone. A whoosh is heard for the flying, and a chime plays for the letters shining.

Availability: Like the previous logo, it can be seen on home video releases and at the end of commercials. It can be seen on Ojamajo Doremi Na-i-sho.

4th Logo (October 2007-2011)

Visuals: On a black background, various orange light streaks with white ends fly in from all sides of the screen, drawing in the "MMV" letters in white. Below, a large streak wipes in below, and "Marvelous Entertainment Inc." is drawn with light trails as well. The logo then fades to its print logo as the background briefly glows orange and the streaks fade out.

Variant: A version with black text and a white background is sometimes used, with no glow to the background.

Technique: CGI.

Audio: A heavy Japanese male voice says "Marvelous Entertainment" in a deep, foreboding tone. Wind is heard for the streaks flying.

Availability: Same as the previous logo. It also appeared on console video games as well, like No More Heroes and No More Heroes 2: Desperate Struggle.

MarvelousAQL

Logo (October 1, 2011-2014)

Visuals: On a white background, a red dot hops in from the left side of the screen, leaving a motion trail as it does, and then hops up from an point to form a large orange spiral in the shape of an "M". From the point the dot hopped of, multiple transparent ripples in shades of red and red emerge out of it, showing the text "MarvelousAQL" slowly coming together and fading in between each ripple. As the ripples disappear, the text turns a bright yellow before it wipes to black.

Variant: The logo also appears still in some games.

Technique: 2D computer animation.

Audio: A rippling sound followed by 2 high-pitched piano notes. A female voice with digitized effects, says the company name.

Availability: Same as before. It can be seen on Senran Kagura: Burst, Pretty Cure DVDs until 2014, and The New Prince of Tennis.

Marvelous

Logo (2014-)

Visuals: On a white background, the bold text "MARVELOUS" scrolls across the screen in a trail, progressively getting more opaque, as the entire thing is set facing towards the right side of the screen. Once the final copy stops in place, an orange explanation point zooms out with a trail effect and settles next to "MARVELOUS", which now reads "MARVELOUS!"

Variant: A still version exists.

Technique: 2D computer animation.

Audio: A guitar rift with a male voice yelling the company name with pride.

Availability: Same as before. The still version can be found on the PC version of Skullgirls 2nd Encore.

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