Kush Games, Inc.

From the Audiovisual Identity Database, the motion graphics museum


Kush Games, Inc. was an American video game developer based in Camarillo, California, founded by Umrao Mayer in 1998. The company was a part of Visual Concepts, which itself was a part of Sega. Both companies were sold to Take-Two Interactive Software and subsequently became part of their 2K label.

On February 2007, Kush Games was rebranded to 2K Los Angeles, and later shut down in 2008. Mayer went on to found Zindagi Games, together with his partner George Simmons, in that same year.

Logo (December 3, 2002-September 12, 2006)

Visuals: The screen fades in to show a black game console with a face and a controller connected to it behind happily hops to the center of the screen on a white background. As it stops, the controller bumps onto the console, which makes the console surprised. It then spins, and a starburst is shown above the console's face, possibly resembling its hair. "Kush Games, Inc." then slides to the right one-by-one, while the dot bounces in beside "Inc" and a comma flies in between "Games" and "Inc.".

Variant: On the sixth-generation consoles version of Major League Baseball 2K6 and NHL 2K7, the logo is still.

Technique: 2D CGI.

Audio: A six-note xylophone tune, followed by a quick drumbeat, a short synth sting and a light swoosh when the console turns, and another quick drumbeat is heard when the console lands. Several electronic noises can be heard from the text.

Availability: The logo is first seen on NCAA College Basketball 2K3, and later appeared on Major League Baseball 2K5 and 2K6, NHL titles since ESPN NHL Hockey until 2K7, and ESPN College Hoops. This is absent on the Xbox version of ESPN NHL 2K5.

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