Jay Ward Productions

From the Audiovisual Identity Database, the motion graphics museum


Background

Jay Ward Productions, Inc. (sometimes shortened to Ward Productions) is an American animation studio based in Los Angeles County, California. It was founded in 1948 by American animator Jay Ward, and was most notable for the Rocky and Bullwinkle and George of the Jungle franchises. They teamed up with Classic Media to distribute and manage their library in 2007 under their Bullwinkle Studios partnership, becoming part of DreamWorks Animation upon their purchase of Classic Media in 2012. In 2022, they left DreamWorks to sign a deal with WildBrain to produce new content based on its portfolio, as well as have distribution rights to the entire Jay Ward Productions library. However, DreamWorks and Universal Pictures retain the rights to their co-productions, while The Walt Disney Company still retains the rights to the 1997 film adaptation of George of the Jungle and its 2003 sequel.

1st Logo (November 19, 1959-December 30, 1967)

Visuals: On a black background is a stylized capital "A" with "JAY WARD" and "PRODUCTION" beneath it. Two lines with 3 scribles between them are seen below the text. A cherub sketch with glasses is seen towards the left of the text with its hand out. Copyright text is seen below in a black rectangle.

Variants: There are different variants:

  • On Fractured Flickers, a cherub's wing is flying and the text and the sketch is moving left.
  • On Hoppity Hooper, a cherub sketch with glasses from the said show, Unknown.
  • On George of the Jungle, just the white text that says "JAY WARD PRODUCTIONS, INC."

Technique: A painting filmed by a cameraman. Traditional animation for the Fractured Flickers variant.

Audio: Presumably the closing theme of the program.

Availability: Seen on shows produced by the company such as The Rocky and Bullwinkle Show.

2nd Logo (October 9, 2015-January 11, 2019)


Visuals: On a white background is a close-up of Bullwinkle J. Moose on the left. Next to it is "Jay Ward" in orange with a red outline, and underneath the text is the word "Productions, Inc." in red.

Technique: A still, digital graphic.

Audio:

  • On The Mr. Peabody and Sherman Show, there is the sound of a moose calling.
  • Silent for the reboot of The Adventures of Rocky and Bullwinkle.

Availability: Seen on The Mr. Peabody and Sherman Show and The Adventures of Rocky and Bullwinkle (2018).

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