Avalon Hill Game Company

From the Audiovisual Identity Database, the motion graphics museum


Background

Avalon Hill Game Company, often shortened as Avalon Hill, was a game company that publishes wargames and strategic board games. Founded in 1952, the company was located in Baltimore during its early years but moved to its current location in Renton, Washington at some point. In 1980, the company would establish a video game division under the name "Microcomputer Games". That division closed in 1992, and a new division was established under the simpler name of "Avalon Hill Game Company". The company's games didn't sell well, except for the Over the Reich franchise which was developed by Big Time Software. In 1998, Monarch sold Avalon Hill and its video game division to Hasbro, who put them under Hasbro Interactive. In 2001, Atari SA purchased Hasbro Interactive from Hasbro (including the Atari name and MicroProse); Avalon Hill itself was not part of the sale and it was transferred over to Hasbro subsidiary Wizards of the Coast. As of now, the Avalon Hill library is split between Hasbro (board games and wargames) and Atari SA (the video game library).

Logo (November 1994)


Visuals: There is an orange semicircle, probably representing the sun, and a furious expression of a panther's face can be seen on the bottom of it. Below the panther is the text "AVALON HILL", as well as the text "game company" below. The copyright of Monarch Avalon (dated 1994) is shown below the name.

Technique: A still, digital graphic.

Audio: The 1982 MGM roar.

Availability: The logo is only seen in World at War: Stalingrad, as it is unknown if other games from this company have this logo.