TDK Mediactive

From the Audiovisual Identity Database, the motion graphics museum


Sound Source Interactive was founded in 1988 as by Vincent J. Bitetti to create children's games. In 1998, the company acquired game development studio BWT Labs.

In 2000, the company signed a deal with Japanese electronics company TDK, namely their subsidiary TDK Recording Media Europe, to allow their media subsidiary TDK Mediactive Europe to publish their titles in European territories. Eventually, this led to TDK purchasing Sound Source outright in 2000. Despite sharing the same name, both TDK Mediactive divisions were separately operated under TDK and normally published their own titles.

In December 2003, the company was purchased by Take-Two Interactive and renamed to Take-Two Licensing; it was then shuttered shortly after the formation of 2K Games, one of Take-Two's main publishing labels, in 2005, which Take-Two Licensing was folded into. The European division continued to operate until 2005.

1st Logo (May 1-29, 2001)

Visuals: Over a black background is the TDK logo in white, with "MEDIACTIVE" below it.

Variant: On The Land Before Time: Great Valley Racing Adventure, the logo has copyright information below it.

Technique: A still, sprite-based graphic.

Audio: A short 8-bit jingle or none.

Availability: Seen on Shrek: Fairy Tale Freakdown for Game Boy Color and The Land Before Time: Great Valley Racing Adventure for PlayStation.

2nd Logo (2001-2004)

Visuals: Two light flashes come from both sides and collide into the TDK corporate logo, then other flashes create the bar below with "mediactive" in a custom font. A soft blue light is seen flashing across the logo for a second.


  • There is a variant with a complicated blue-toned background.
  • On GBA releases, the background is white and the text is blue.

Technique: 2D digital animation.

Audio: A few flipping noise sounds, followed by a soft drum rock tune.

Availability: The blue version was used on the PlayStation 2 version of Casper: Spirit Dimensions, Shrek Gameland Activity Center for PC and Shrek for Xbox. The black version was first used on Pryzm: Chapter One: The Dark Unicorn, and was used on all console and PC games from the company. The still version appears on Game Boy Advance games.

Legacy: Despite being known for being a hated company, this logo is still a childhood favorite for those who remember playing their games.

Sound Source Interactive
TDK Mediactive
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