Rovio Entertainment

From the Audiovisual Identity Database, the motion graphics museum


In January 2005, Relude received its first round of investment from a business angel, and the company changed its name to Rovio Mobile (Finnish for bonfire). In December 2009, Rovio released Angry Birds, its 52nd game, for the iPhone; it reached No. 1 spot in the Apple App Store paid apps chart after six months, and remained charted for months after. In July 2011, the company changed its name to Rovio Entertainment. The company also had an animation division, Rovio Animation. On April 17, 2023, Sega announced their acquisition of Rovio for $776 million (€706 million) to bolster its mobile gaming business. The acquisition begun in May and the deal was closed on August 17, 2023. Rovio's television works are currently distributed by Cake Entertainment.

1st Logo (September 2005- )

Visuals: On a white background, there are two red curves with jagged edges forming the "R" shape. The one on the left is big and the one on the right is small and crescent-shaped. Underneath the logo, are the words "ROVIO" in a big black Bahnschrift font. Copyright info is sometimes seen below.


  • Sometimes, the logo is zoomed out further than usual. This can also happen if the user is running the game on resolutions greater than 1280x720 for the PC ports.
  • On Angry Birds Star Wars, the logo is on a black background.
  • Starting in 2016, the swirl is smoother and the Rovio text is bigger and in red.
  • An in-credit white version appears on Angry Birds Toons. Angry Birds: Summer Madness has the 2016 logo instead and in horizontal also.
  • For the trailer for Angry Birds Rio is the 2nd half of the 1994 20th Century Fox logo, then suddenly, Red crashes through the screen. The Rovio logo is seen in the hole where Red crashed through the screen. Afterwards, it transitions to the game trailer.
  • Before 2011, the logo used to read as "ROVIO M O B I L E".
  • For the trailers for Darkest Fear, the logo is grungier, white, and it flickers, jitters, and zooms throughout. until it quickly zooms in at the very end.
  • Starting with the trailers for Paid To Kill, the logo features two lines quickly drawing the R shape. about half a second later, the wordmark "ROVIO M O B I L E" flickers in below. then, the logo pulsates once, and it quickly zooms in at the very end.
  • Starting with the Rovio Mobile Showreel, on a dark red background is some up close shots of firey sparks drawing the outline of the "R" shape from many angles, Then, after we see a far away shot of the lines finishing. The logo suddenly zooms in, causing the logo to become white. after it quickly zooms out, the wordmark wipes in from the left. The whole thing slightly glows and shakes. until it quickly zooms in at the very end.
  • At the end of said showreel, on a dark red background is the "R" shape in white. Then, the logo pulsates once as the wordmark quickly slides in. Afterwards, the logo blurs slightly, and the wordmark flickers a bit before staying still.
  • Sometimes, the preceding variant starts with the "R" shape quickly zooming out.

Technique: A still, digital graphic.

Audio: None.

Audio Variants:

  • The Angry Birds Rio trailer variant has the 20th Century Fox fanfare (1954 Alfred Newman version), abruptly stopping as Red crashes through the screen.
  • The in-credit variant uses the closing theme of the show.
  • For most tailers it uses the opening theme of the tailer.
  • On Showreel of the company the loud electric sounds are heard ended with big drop and the opening theme of the tailer begins to play.

Availability: Seen on games Rovio has made, such as the Angry Birds franchise, Amazing Alex, Nibblers, Love Rocks starring Shakira, and Battle Bay.

Legacy: It's a very iconic logo among the Angry Birds fans.

2nd Logo (August 13, 2013-)

Visuals: On a white background, there is a red flame. Suddenly, a comet appears and rapidly circles it, forming the Rovio logo before disappearing. Then, the "ROVIO" text (once again, in Bahnschrift) slides in underneath the "R" from the left and the logo zooms out.

Trivia: This logo was actually made to go with the company's name, which is Finnish for bonfire.


  • On RETRY, the logo is sequed from the black, and it's pixaleted with the word "PRESENTS" below, then it transisions into the LVL 11 logo. After it gets done, the line segues into the menu of the game
  • Mostly, the logo is seen on a black background.
  • Starting in 2016, the variant now has the smooth "R", and the red "ROVIO" text, much like the previous logo.

Technique: Traditional animation.

Audio: The sounds of a fire, followed by three whooshes. A 5-note flute ditty accompanied by a chord plays afterwards, which is actually the first 5 notes of the theme of Angry Birds, the company's most popular franchise.

Audio Variants:

  • Mostly the fanfare is absent.
    • For RETRY, the fanfare have 10 echo dooms from third woosh and when it transisions into LVL 11, the 8-note energic retro game fanfare plays (with the last 3 notes echoed), when it transions into the RETRY's menu. the plane wrooming sounds are heard.
      • For tailer of the game, the opening theme of the tailer plays along with the audio.


  • Seen on the Wii U and Wii versions of Angry Birds Trilogy (the PS3, Xbox 360, and 3DS versions use the previous logo), the console/handheld versions of Angry Birds Star Wars and on all two LVL 11 games.
  • Also seen on trailers of some games and the 2022 remake of the original Angry Birds in place of the first logo.

3rd Logo (September 23, 2015-May 2016)

Visuals: The print Rovio logo is seen in 3D, with the symbol in red and the text in 3D. Below it is a line and "ENTERTAINMENT" (in the same font as "ROVIO", Bahnschrift, but thinner), both in silver. The logo shines.

Variant: In the Brazilian teaser trailer for The Angry Birds Movie, the logo is in 2D with a shiny gradient inside it, and the text and line, which are in white instead of silver, wipe in from the left and move to the center. "ENTERTAINMENT" is also in a different font, this time in Century Gothic.

Technique: CGI for the normal variant and 2D for the Brazilian one.

Audio: The opening theme of the trailer.

Availability: Only seen on the trailers for The Angry Birds Movie. The actual movie itself would use the Rovio Animation logo.

Rovio Entertainment