Expert Software

From the Audiovisual Identity Database, the motion graphics museum


Expert Software, Inc. was founded by Ken Currier and his wife Sue Currier and was based in Coral Gables, Florida. The company focused on developing and selling inexpensive consumer-oriented software programs in discount stores. Most Expert titles were priced under $15 and were available in more than 25,000 retail locations throughout the world including computer superstores, office supply stores, warehouse clubs, supermarkets and drug stores. In 1999, the company was acquired by Activision. Activision's intention was to merge Expert Software's products with the products of Head Games Publishing, Inc., which it had also acquired the previous year. Thus the bugdet publishing division was created, named "Activision Value Publishing".

Logo (March 10, 1995-1999)

Visuals: There are three "X"'s spinning toward the screen as scrolling green, black, and gray blocks are lighted. The "X"'s spin to the screen and disappear as a large "X" spins in place. A red "X" and letters making the word "EXPERT" flicker and the lines shrink into a border and a refined blue rectangle flies into place. The outline and rectangle collide together and the name appears with "SOFTWARE" and "BRAND" beside the "T". A light passes by the logo.

Technique: CGI.

Audio: Cutting-like sounds with a "SLAM!" sound when the outline and rectangle collide.

Availability: Probably seen on old software, or from Sega CD/Sega Saturn direct-to-PC games. Also seen on Sonic 3 & Knuckles for PC.

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