Clover Studio

From the Audiovisual Identity Database, the motion graphics museum


Background

Clover Studio was a short-lived internal studio and subsidiary of Japanese game developer Capcom, founded in July 2004, to develop new original franchises. The studio was best known for the Viewtiful Joe series, God Hand, and Ōkami. While their games were praised for their creativity and unique ideas, due to them performing poorly and being outsold by other Capcom franchises at the time (namely Lost Planet and Dead Rising), Capcom announced they would be closing the studio in October 2006, and finalize the move by March 2007 in efforts to restructure their development units into fewer, but larger teams. Several key members of Clover, including Shinji Mikami, Hideki Kamiya, and Atsushi Inaba, left Capcom around the time to form what would eventually become PlatinumGames. The IPs developed by Clover are currently still owned by Capcom, but outside of appearances in games like the Marvel vs. Capcom series, the only games released since featuring Clover IPs are 2010's Ōkamiden on Nintendo DS and Ōkami HD, a remaster of the original game for modern platforms.

Logo (August 24, 2004-September 14, 2006)


Visuals: Over a dark gray background is the stacked text "C L O V E R STUDIO" ("STUDIO" is smaller and justified to the right) in a white serif font on the bottom-left of the screen, which is bumped up by a green circular pulse, causing green and orange sparks to fly, and green and pink lines drawn from it, which form a green four-leafed clover. The screen turns green for a split second before settling to white, as the clover becomes gray and "CLOVER STUDIO" stops beside it. Several green sparks fly from the clover.

Trivia:

  • The studio's name was derived from the Japanese phonetic of ''three leaf'', comprised of 'mi' (from Shinji Mikami) and 'ba' (from Atsushi Inaba). Despite this, the studio's logo was chosen to be a four-leaf clover instead because Inaba found the design more appealing than a three-leaf clover.
  • This logo was referenced in the studio's game Ōkami, in which gray clovers can be found. When dug up by the player, the clovers play a similar animation to this logo, with the circular pulse and green sparks, alongside a different 4-note tune. When blossomed by the player with the Celestial Brush, Amaterasu is awarded Praise.

Variants: A still version is seen on Viewtiful Joe: Double Trouble! on Nintendo DS.

Technique: 2D digital animation.

Audio: An echoed 4-note techno synth tune, followed by an American female voice saying "Clover."

Availability: It debuted on the PlayStation 2 version of Viewtiful Joe, and was seen on every Clover game from then up until their closure. Later releases of Ōkami, including the 2008 Wii version, and Ōkami HD, have this logo (and consequently, any mention of Clover in the game's credits) removed.

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