AKA Acclaim

From the Audiovisual Identity Database, the motion graphics museum


Background

AKA Acclaim (formerly Acclaim Max Sports) was the extreme sports brand of Acclaim Entertainment that was launched in June 2000, and was best known for the Dave Mirra Freestyle BMX games. In 2003, Acclaim discontinued the brand along with Acclaim Sports.

Acclaim Max Sports

Logo (September 14, 2000-June 7, 2002)


Visuals: On a black background, there is a silver rectangle with an arrow in a red background rotate down from the top. The white text "max sports" slides in and bounces at the bottom of the arrow and at the same time, "Acclaim" slams into the rectangle letter-by-letter.

Variants:

  • On the PlayStation and Dreamcast versions of Dave Mirra Freestyle BMX, there is the in-game Dave Mirra cycling down a ramp decorated with the game's logo. The camera cuts to a side view as Mirra does various tricks on the ramp. As the fourth trick has him fly off the ramp, the camera pans up to reveal the base of the Acclaim Max Sports logo. The normal animation then proceeds, albeit slower than usual.
  • On Freestyle Motorcross, the logo appears above.

Technique: CGI for the main logo, a still CGI render or 2D graphic for the variants.

Audio: A metal slam sound with each letter slamming in.

Audio Variant: The Dave Mirra Freestyle BMX variant has a rap rock theme, which wanes once the normal animation plays with the slam sounds.

Availability: Seen on the Dave Mirra Freestyle BMX games, Freestyle Motorcross, and Jeremy McGrath Supercross World.

AKA Acclaim

Logo (May 29, 2002-June 30, 2003)


Visuals: On a black background, there is the sound of a spraycan, and then a street light turns itself on and flickers, which reveals the setting to be a dark alleyway with a trash can rolling around and the empty spray can next to it. The spray can has painted graffiti that says "AKA", with the "Acclaim" (without the arrow) typeface next to it (both in white) on the bottom right. The graffiti then drips.

Variants:

  • On Aggressive Inline and BMX XXX, the logo is still and is inverted.
  • On Aggressive Inline for GBA, there is a massive red line and "AKA" and "Acclaim" are white instead of black.
  • On Dave Mirra Freestyle BMX 3, the logo is red, and is set behind a background with a biker and a wall in orange.

Technique: CGI for the normal logo. A still graphic with a fading effect for the variants.

Audio: A spray can, a trash can and street sounds.

Availability: The animated version appears on ATV Quad Power Racing 2 and SX Superstar. The still version appears on Dave Mirra Freestyle BMX 3, ATV Quad Power Racing for GBA, Aggressive Inline and the infamous BMX XXX.