WGBH Kids

From the Audiovisual Identity Database, the motion graphics museum



1st Logo (2008-2017)

Visuals: Same as the 2008 WGBH logo, except it is tinted blue like the local variant, and when the WGBH logo is formed, semi-animated pictures of PBS Kids characters such as Curious George, Arthur and Buster, Leona (from Between the Lions), Ruff Ruffman (from Fetch! with Ruff Ruffman), Martha the dog (from Martha Speaks), and the Design Squad logo popping up as "kids" appears under the glowing WGBH logo.

Trivia: Curious George's animation in the standard variant was taken from the intro of the titular show, while his animation in the Peep and the Big Wide World variant is taken from the show's end credits.

Variants:

  • A variant exists where Peep, Chirp, and Quack appear from the left next to Martha. It's seen of TVO airings of Martha Speaks.
    • Peep and the Big Wide World and Season 4 (the 2012 revival) episodes of Postcards from Buster use the above variant, except Curious George is seen hanging instead of standing, the logo is rendered in 60fps and also in motion-blur.
    • On an unknown 2012 episode of Postcards from Buster, the Peep variant stays the same, but a man from Design Squad appears and smiles. His shirt is purple with the “DESIGN SQUAD” text in white.
  • On Between the Lions, the logo ends before Ruff Ruffman looks at the viewer.

Technique: A mix of CGI, Flash animation, and digital ink-and-paint by Toon City Animation Inc.

Audio: The short version of the WGBH music followed by the sound of children laughing, or the ending theme of the show.

Availability: Seen on PBS Kids programs produced by WGBH from early 2008 to 2017, such as Arthur, Between the Lions, Martha Speaks, Fetch! with Ruff Ruffman, Peep and the Big Wide World among others. It doesn't appear on Curious George however, despite the titular character appearing in the logo, since the show only used an in-credit notice of the WGBH logo. The logo is preserved on modern reruns of Martha Speaks and certain seasons of Arthur. Replaced with the 2008 WGBH logo on 2014-2017 episodes of Arthur and plastered the older logos on 2018-2022 prints of Peep and the Big Wide World.

2nd Logo (May 29, 2017-February 21, 2022)

Visuals: The logo begins on a ruffled white background that resembles crumpled paper. Surrounding the borders of the logo are colored pencil scribbles consisting of the colors grey, green, blue, yellow, and orange. Also in the background is the orange word "Kids" which is scrambled around the screen. A folded paper cube rolls in from the right-center of the screen and stops in the center. The cube unfolds to reveal the WGBH logo which is solid and colored blue. The screen zooms out as the "Kids" text bounces towards the bottom right of the WGBH logo and settles. The cube continues to unfold turning the background into a white paper background. A yellow "firework" in the shape of an asterisk explodes on the top right of the logo. Another purple asterisk firework explodes in the bottom right. The "Kids" text wiggles around throughout the logo. After the fireworks explode, the logo stops zooming out and freezes before fading to black.

Variant: On Molly of Denali, the logo is in warp speed.

Technique: A mix of CGI and traditional animation.

Audio: The tail end of the WGBH music accompanied by a playful techno rendition of the music with a beat in the background, or the ending theme of the show.

Availability: First seen on the Arthur special D.W. and the Beastly Birthday and was used on WGBH Kids programs from the period, such as the first three seasons of Pinkalicious & Peterrific and the first season of Molly of Denali.

  • This even plasters over previous WGBH logos on newer prints of Peep and the Big Wide World.
  • Again, this doesn't appear on Curious George, since it still used an in-credit notice of the WGBH logo until season 12.
  • This logo made its last appearance on the 25th and final season of Arthur, which was produced in 2019 (along with seasons 22-24) but did not air until 2022.
WGBH Kids
GBH Kids
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